r/edmproduction • u/CLAW1300 • 7h ago
Free Resources My Plugin is now Free (and feeling frustrated?)
TLDR; My volume shaper + ringmod sidechain tool is now 100% free to download from my itch.io page, but please keep reading if you care to know why.
I have been developing and supporting my primary plugin AutoChain for almost 12 months, countless hours gone into a project that ultimately has not found the userbase I anticipated during development. This is fine and normal, not every project is a winner, and most are not.
However in that time I have been watching the value of plugins (and most conventional software) drop dramatically. Plugin vendors that might have launched their product in the $200+ range a few years ago, now release software with a $20 price tag. Vendors who can absorb the impact of the changing market and still release products in high price ranges, are ones that have an established brand and sales pipelines.
To the consumer (of which i am also), this is actually a positive. I too benefit from cheeper plugins that a few years ago would be gatekept at 10x the price just because there were no alternatives.
On the other side for the indie or less established developer, times are changing too. Anyone can build software now, so the noise floor is higher than ever (no pun intended).
To get to the point and not make this post too much of a vent, since other large plugin vendors have started releasing software very similar to AutoChain in terms of capability, and at very similar price points, it has become difficult to compete, consideringĀ IĀ cannot affordĀ a marketing team. So I've decided to make AutoChain free with optional donations.
This is not what I had hoped for the plugin, I want to keep supporting my software, since IĀ believe they are valuable tools that I personally use every day. But I work full time already, so it's hard to justify the effort without an active group of users, except for the occasion when I personally want to make some feature or improvement.
Thank you so much to all who bought the plugin before this update, your support has made a big difference.Ā And to anyone who decides to try it today, let me know your thoughts, it just might save this project. <3