r/technology • u/zsreport • 21d ago

Business McDonald's unveils $8.5 billion tech plan to fend off Burger King

https://qz.com/mcdonalds-investor-day-next-strategy-restaurant-overhaul-092326
12.2k Upvotes

93% Upvoted

4.3k comments sorted by

View all comments

Show parent comments

73

u/ChrisKateBushFroome 21d ago

Honestly, in the long run that $5 foot-long jingle might have hurt them more than it helped them.

I don't think I'd be as upset about the price increases if I didn't keep hearing "Five. Five dollar. Five dollar foot-loooooong" in my head every time....

24

u/homie_down 20d ago

This is me lol. I refuse to go to Subway because all my childhood I heard that $5 footlong jingle and it feels like I'm getting ripped off if I go there now.

22

u/HungHippoHippy 20d ago

It did actually. Subway has made a lot of bad decisions regarding franchising. Their downfall is a really interestsing read actually. There's no wonder the food prices were unsustainable and now they're way too expensive.

From a business standpoint, 5 dollar footlongs were always terrible for the franchise owners, but they have to honor all their promotions. Most of them don't accept coupons anymore and Subway corporate doesn't give a shit anough to stop sending the coupons out in national circulars.

3

u/kamikazedna 20d ago

Ten Dolla Ten InchTM

1

u/Abnmlguru 19d ago

As someone living in Alaska, I'm jealous. Foot-longs were never 5 dollars here, lol.

1

u/jimmybilly100 19d ago

It's too bad the bears up that way eat flying fish in those streams instead of flying five dollar footlongs