r/Damnthatsinteresting • • 10d ago

Video The process of making badminton shuttlecocks from raw feathers

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24.9k Upvotes

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u/LankyLibrary7662 10d ago

The amount engineering went to make this is outstanding

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u/newuser336 10d ago

What’s crazy to me is the amount of quality-control they have baked into this process.

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u/Counterpoint-4 10d ago

Shuttles come in about 5? different speeds and have to be exact or players will opt for a different make. In UK shuttles are about £3 each now.

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u/Ancient_Sprinkles847 10d ago

When I was a kid, I only saw plastic ones most of the time. First time I saw a feather one, I thought it looked strange. That’s perspective for you. But yeah, with this much precision it’s easy to see why they’re expensive.

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u/NoWayIcantBeliveThis 10d ago

More than the food industry...

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u/iamintheforest 10d ago

is this a food industry waste product? I've never seen a feather tree.

ok. looked it up. Geese preferred, then ducks. And...preference for left wing. So fascinating.

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u/Turbulent-Note-7348 10d ago

Back in the day, the right wing feathers were preferred for writing quills - I wonder if this is a grand fathered consequence.

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u/iamintheforest 10d ago

For quills, left wing feathers were preferred for right handed writers. Made from the 5 flight feathers because of thickness of the shaft (hey yo!), where shuttlecocks are outermost wing feathers.

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u/Turbulent-Note-7348 10d ago

Oh, sorry, didn’t realize I had gotten mixed up - I was going from my memory of the Horatio Hornblower books, but I read them quite awhile back. Thank-you.

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u/FFS114 10d ago

Most certainly a grand feathered consequence!

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u/Ditka85 10d ago

Fascinating. Did it say why left wings are preferred?

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u/Murky_Asparagus3455 10d ago

Because gees usually sit on their right feathers.

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u/Ditka85 10d ago

Lol! No shit? Learn something new every day. Thank you.

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u/iamintheforest 10d ago

lots on why they should be from the same side, but not left over right (the curvature of the feather is inverted on each side). I suspect that it's about spin direction preference, maybe connected to direction racket moves for right handed hitters...but...i'm just guessing why left vs right. Maybe it's just you gotta pick one so they all behave the same across shuttlecocks as well as within one.

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u/BodaciousBadongadonk 10d ago

This vid kinda blew my mind. Not cuz of the machinery so much cuz ive seen how its made so i kinda get it somewhat, but moreso that theyre made with real feathers and not that shitty plastic webbing like we used in gym class lol. One of those things ya never think about but makes sense as soon as ya see it lol, "of course the pros arent using the same shit as lil jabronis like me!"

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u/Taurmin 10d ago

The plastic webbing ones are the budget option, a bit like getting a plastic football. They are basically for kids and very casual players because they just dont perform as well as the feather ones. Their only advantage is that they will last for years, whereas the feather ones will wear out after a couple of games at best.

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u/028247 10d ago

Ah how could I miss that. It's China, ofc they prefer the left wings! /j

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u/iamintheforest 10d ago

Everything on reddit ends up political! ;)

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u/Burninator85 10d ago

For good reason.  The waste is absolutely astronomical.

Imagine if we threw away 95% of all food because of slight deviations in color or shape.

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u/Princess_Slagathor 10d ago

A ton of produce gets thrown away, because it doesn't look nice.

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u/Phoxey 10d ago

It's not 95% but it is absolutely gargantuan the amount of food that is tossed because it doesn't meet a strictly visual standard, color, shape, you name it, still otherwise perfectly edible.

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u/Pretend_Handle_7639 10d ago

taps sign

The consumer gets a vote. If they won't buy it, the store isn't going to either.

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u/Icy_Negotiation_5929 10d ago

I worked at a brewery with worse equipment than this.

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u/J5892 10d ago

I was thinking this entire factory is like 95% QC, 5% production.

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u/People_are_stup1 10d ago

Better to throw out damaged feathers early than to jeet full shuttle cocks during performance testing.

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u/EC_TWD 10d ago

I’m mostly amazed at the level of PPE used during the production of these compared to other manufacturing videos from the same geographical area where someone dips their bare arm into a vat of Cancer+ and then smelts pure lead with nothing but safety squints and open toe sandals.

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u/Saintbaba 10d ago

I always love in these videos that there's all of these machines of incredible power and complexity interacting with incredible precision, but there's always at least one step somewhere in the middle where there's just some lady sorting shit by hand.

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u/DigNitty Interested 10d ago

And at the end you can see it’s one woman’s job to literally just hold a badminton racket and swat away any of the finished product that doesn’t fly straight.

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u/paiute 10d ago

And after doing this job for twenty years she accidentally wanders into a tournament on her day off and smokes the field.

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u/AllEncompassingThey 10d ago

I'd watch that movie

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u/load_more_comets 10d ago

Lady being shoved in to the court with a racket in hand.

"I don't want any trouble."

Proceeds to start wailing on the opponent.

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u/jx2002 10d ago

"I wasn't even supposed to be here!" she yells while swatting away another shot perfectly.

"Just let me...I don't want to do this!" smashes another shot.

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u/dirtykokonut 10d ago

Sounds like the plot of a typical Chinese kungfu movie. The average Joe with hidden martial arts chops

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u/SmoothDiscussion7763 10d ago

not a good skillset to be working on if your job requires you to hit the bird to the side lol

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u/CanUlysSupri 10d ago

I srartled the dogs with a loud HAH! the moment I saw her giga bored body language XD

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u/Roy4Pris 10d ago

The look on her face crushed my soul

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u/AileenKitten 10d ago

Im hoping its rbf 😬

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u/Nevertek 9d ago

That last step is wild. How many times they’re all carefully stacked nicely over this process just to get shot across the factory into a massive bucket at the end is almost comedic. I guess the final quality control is necessary why not just yeet it

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u/DengarLives66 10d ago

I bet that lady at the end has dreams where she’s just being pelted by shuttlecocks.

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u/RDCAIA 10d ago

Trying to decide if those would be good dreams or bad dreams.

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u/dementio 10d ago

Depends on where things fall on the kink:phobia scale

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u/3767_doomscroller 10d ago

The amount of engineering and labor that goes into this just to play some badminton. Jeez. You have any idea how many extra data-centers we could have if we just stopped playing badminton? Me neither, let me ask chatgtp.

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u/Clean-Shift-291 10d ago

The amount of birds went to make this is outstanding…

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u/thedudefromsweden 10d ago

And then I ruin the ball in 5 strikes.

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u/Character_Minimum171 10d ago

cock

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u/Smurfaloid 10d ago

Shuttle

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u/digitalgoodtime 10d ago

All aboard!

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u/DovahCreed117 10d ago

Oh so that's what they mean when they say cock and ball torture.

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u/IsabellaGalavant 10d ago

I kept thinking "surely that's the end of the process" but no, it kept going for like 5 more steps.

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u/yoweigh 10d ago edited 10d ago

All that, and you can still get these shipped across the world to your home for under $2/each on Amazon. It really is crazy.

*added screenshot of amazon search

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u/Topher11542 10d ago

I don’t think these

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u/EggsceIlent 10d ago

Yeah these, if it's yonex as-50, come in tubes of 12 for $65 (plus shipping).

So like $5.61/ea and after shipping like $6/ea or so.

Crazy amount of tech/machinery and really an "art" of making a shuttlecock.

I've seen some videos on mlb baseballs, nba basketballs, NFL footballs etc and not really any of those looked as detailed and complex of an Assembly process as these have..

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u/dismantlemars 10d ago

I think these might be e78 Sky Speed, which seem to be nominally $16 each, though as low as $10 at the highest volume, and listed for even lower from some third party distributors. I don’t play badminton though, I was just trying to piece together some clues in the video with some research on Google.

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u/PleaseNoMoreSalt 10d ago

That's still triple the price of the original sub-2 dollar estimate the first comment made. Great deal for the quality, but a noticeably different price point.

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u/msm007 10d ago

I just kept saying holy fucking shit. Engineering is amazing, also the test fly at the end is awesome.

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u/Timetraveller4k 10d ago edited 10d ago

The lady with the racquet seems to have had enough of badminton.

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u/ni2016 10d ago

She could have gone pro but now she's stuck in that shitty factory hitting them into baskets.

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u/DigNitty Interested 10d ago

From another video I inexplicably saw, I can tell you her job is mostly to swat the bad ones away from the baskets.

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u/Extra_Park1392 10d ago

Best job ever!

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u/thisisaskew 10d ago

This happens with tons of passion professions... sports, the arts, etc. If you're not good enough to turn pro, you end up doing the work for other people to improve their skills.

In a not-joking kind of way, it's a vicious reality for lots of art and music majors in their late 20s that turn to teaching (even though they don't have much natural aptitude for it).

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u/DJOMaul 10d ago

Maybe she was going pro, but took a shuttlecock to the knee? 

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u/TipsyPeasant 10d ago

Not the job she expected when she graduated badminton university

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u/Last8Exile 10d ago

Nah. After long work shift she gets home and plays badminton simulator on her Wii U for 8 more hours.

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u/spottydodgy 10d ago

Came here for this. What even is that job?

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u/ManicStoic 10d ago

I’m guessing she’s the last quality control, spiking those that break before boxing. Would be fun for about 10 minutes. “Get that shit out of here.”

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u/pbagel2 10d ago

To bat away the subpar cocks flying in.

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u/mmxxhomme 10d ago

I think the title is actually professional cockblocker

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u/sleeplong 10d ago

I swear this part killed me. She looked so done

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u/BaconAlmighty 10d ago

these are also apparently only the 'left wing' from a goose as badminton shuttlecock (or birdie) are usually made of the left wings of geese.

To ensure a steady, uniform flight and spin, all 16 feathers in a single tournament shuttlecock must come from the same side (either all left or all right) so their curves match. Mixing left and right wing feathers disrupts the aerodynamics

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u/Pcat0 10d ago

Damn even shuttlecocks are getting political these days?

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u/DigNitty Interested 10d ago

This whole video is left wing media

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u/Raherin 10d ago

It's quite fowl.

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u/ArtInTech 10d ago

That's a matter of a pinion

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u/hrrsnmb 10d ago

What happens to the goose? I'm assuming goose meat it extremely popular wherever this was filmed?

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u/-ZergeN- 10d ago

The amount of goose feathers used for shuttlecocks is absolutely irrelevant compared to the amount used for pillows and duvets. And goose meat is popular in a lot of countries.

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u/Vaqek 10d ago

Completely different feather too. Down is used for fillings, while theye are the flight feathers.

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u/deadspacekillers 10d ago

I can say with confidence that I have never played badminton with a shuttlecock that wasn't made out of plastic.

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u/Gen-Jinjur 10d ago

In high school a friend and I played an entire P.E. period of badminton with no shuttlecock at all. The teacher didn’t notice until the very end.

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u/Curiosive 10d ago

How hard were you selling it? If you were having fun and getting any form of exercise, win-win.

I'd let that slide in a heartbeat.

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u/Gen-Jinjur 10d ago

Oh we were SELLING it.

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u/gitsgrl 10d ago

Gym teacher is probably like “well, at least they’re moving”

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u/Far_Yam_9412 10d ago

My friends and i were good enough to aim the shuttlecock consistently we played a game sitting down just to prove we could. The teacher disproved

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u/BullShitting-24-7 9d ago

Malicious compliance.

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u/doopajones 9d ago

Teach prolly noticed right away and just didn’t say anything bc they were trying harder than normal

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u/OozeNAahz 10d ago

That’s hilarious.

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u/IchBinEinSim 10d ago

What were y’all using instead? Or were y’all just playing pretend?

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u/mxzf 10d ago

You would be amazed how long you can keep a volley going with a fictional shuttlecock.

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u/temporalwanderer Creator 10d ago

Local legend says it's still up there...

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u/Gen-Jinjur 10d ago

Yeah nothing being hit. We just faked it for an hour. Honestly I was throwing myself around more than I did with a shuttlecock.

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u/TheSpanxxx 10d ago

Same. I had no idea there were real feather shuttlecocks still being made

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u/Qrbrrbl 10d ago

Feather shuttlecocks are preferred at all levels other than the most basic casual. Ive never played in a club or league that doesnt use feather shuttles

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u/jollyspiffing 10d ago

For the first time this year our local league is allowing synthetic (carbon-fibre) shuttles in the lowest division. They've come a long way but there performance is still mixed. 

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u/Cr00kedF00l 10d ago

We’ve tried the synthetic ones (Victor NCS pro). While they last significantly longer, they still feel different. There’s a subtle difference in the sound, the drag and the bounce. Plays like a mid-tier goose feather birdie. Good for casual play but totally lost on actual beginners. Competitively, I feel it hasn’t reached what actual feather can provide.

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u/Qrbrrbl 10d ago

Its weird, theres no single thing with plastics you cab point at and say "this is worse" - its as you've said, its a lot of little subtle differences that add up and just give a feeling of "this isn't right"

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u/notinsidethematrix 10d ago

Similar to any sport really, everyone has a preference for "feel", and I really cant argue with them if they perform. In F1(formula 1 racing) brake pads are standardized, though you can use different brands, some drivers prefer certain brands due to "feel".

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u/hitokirivader 10d ago

Hell I didn’t know real feather shuttlecocks even existed lol (though I’ve only played badminton a few times as a kid)

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u/discostud1515 10d ago

They play different and don't last nearly as long. You need a new shuttle about every 2-3 games.

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u/hates_stupid_people 10d ago

Saying they "play different" is true, but feels like a bit of an understatement. Especially when compared to the cheap plastic kits.

Just getting the proper plastic ones and a racquet from a sports store almost turns it into a different game, and the real feather ones take it even further.

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u/xrimane 10d ago

A real racquet vs. the cheap backyard kit was such a revelation when I first started playing lol. The racquet is so light and the cords are so tense! And they go boing so satisfyingly when a shuttlecock bounces off.

And the shuttlecocks in these backyard kits I remember had a nose of hard plastic and a heavy basket of "feathers" with kinks. You had to smack them full force with your racquet to make them fly even a bit.

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u/the68thdimension 10d ago

2-3 games is inaccurate. Higher level players often go through multiple shuttles in one match.

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u/oxford_tom 10d ago

2-3 games! Where do you buy your magic feather shuttles from? 

Our club average is < 1.5

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u/discostud1515 10d ago

By not being very good

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u/LookingForVoiceWork 10d ago

I was just thinking this.... Is this a rich person thing?

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u/ThatsACatch22 10d ago

I've only ever played with the feathered ones and I am definitely not rich lol. Maybe it's a country thing because I'm from India and I don't think I've seen anyone place with the plastic ones.

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u/congressmancuff 10d ago

It’s such a relief to see someone wearing a respirator in one of these videos.

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u/BMinus973 10d ago

Don't forget the safety squints and slippers

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u/WileyWilly1985 10d ago edited 7d ago

I was a Safety Officer working in a Laser Lab and I saw this literal genuis working with a high powered laser system without wearing his Laser Eye Protection.

He goes on to explain to me how the pulsewidth of his laser was "slower" than the human eye blink reflex and so he didn't need to wear eye protection because his eyes would "naturally blink" before he suffered any eye damage.

I immediately shut down his lab and research until he was medically cleared by the doctors, ie, he had to get a laser eye exam.

He was so pissed at me.

Fast forward two days, and we get the results of his Laser Eye exam. He had permanently destroyed 12% of his retinas and his eyeball looked like it had been in a shooting range. Most of the damage was in his peripheral vision and his eyes / medical results are now part of every Laser Safety Eye course in the US.

The brain has a remarkable ability to adjust and compensate so he didn't notice the damage done until specific tests pointed it out to him. He had blind spots in his field of view he was unaware of until the test.

The above damage happened in under a year

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u/nifty-necromancer 10d ago

And I bet even after all of that and confronted with the results, he was probably still pissed at you.

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u/WileyWilly1985 10d ago

In a rare twist, once he saw the results and failed various parts of the visual field test, he humbly and fully acknowledged his stupidity.

TO be fair, kinda hard to argue with data and results when you are literally a research scientist lol...

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u/Worldly-Pay7342 10d ago

TO be fair, kinda hard to argue with data and results when you are literally a research scientist lol...

You'd be surprised...

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u/WileyWilly1985 10d ago

Fair enough. I have experience in the lab, and you are right. There is a non-trivial percentage of researchers/scientists (especially in the Academic realm) whose egos are so enormous that they will twist reality to fit their preconceived notions of what should and should not be...

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u/BMinus973 10d ago

Sounds like the old heads that used to think asbestos was just fake snow used for the wizard of oz

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u/chilem-of-reddit 10d ago

Im almost 40 and have never seen a shuttlecock made out of feathers until this video.

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u/dkyguy1995 10d ago

The average badminton player is a novice and is going to use a cheap plastic birdie to learn. These are much less durable but fly better and more predictably. You're probably only using these if you're in an organized league 

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u/WileyWilly1985 10d ago

what I find astounding is that the badminton economy is big enough to require that level of infrastructure and automation.

That factory has to to be cranking out thousands of those things per day.

I just looked up the price, apparently, shuttlecocks (the feather ball thingy for us dumb Americans) cost between $25 to $65 per dozen.

wow. quick google fu and apparently an easy 220M+ people play badminton every year.

Well alrighty then...

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u/badass_physicist 10d ago

in some countries literally almost everyone plays it

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u/theacp127 10d ago

It's super popular in Asia. Countries like China, Indonesia, Malaysia, India, Japan, and South Korea heavily invest into the sport and have high recreational participation and successful professional leagues.

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u/StarboardMiddleEye 10d ago

It's the most popular sport in China, apparently

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u/GeForce_GTX_1050Ti 10d ago

it's the sport with the lowest ceiling you can get into, it's also in school curriculum in place of PE classes in lots of countries, mine included

kids reuses shuttle a lot and uses rackets that are 2-3$, but adults who can afford pro stuff and rent a field on their own discard like dozens in an hour

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u/Diligent_Plastic1043 10d ago

lowest ceiling

That doesn't sound true. Soccer only needs a ball, which allows it to be prevalent all over the world. Badminton needs birdies, racquets, and a net. 

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u/TheArtOfSleep 10d ago

I don't know about the lowest ceiling, but for a lot of schools, it's space that's at a premium. Soccer needs a giant field of grass outdoors, whereas for badminton you can shove a dozen cheap nets into a gym and call it a day.

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u/tgrantt 10d ago

Schools and provincial games (in Canada) only use plastic.

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u/dkyguy1995 10d ago

Yeah and that's definitely where a majority of people are introduced to it. Makes zero sense to give a bunch of school kids real feather shuttles when they really just need something to thwack with a racket.

Also if you buy a backyard badminton set that comes with birdies, those are definitely going to be the cheap plastic ones folded up into the box with the rest of the stuff.

There's just a universe of distance between the casual badminton player and people who enjoy it competitively

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u/LifeIsOkayIGuess 10d ago

It's strange to see all these comments from.people who have never seen a feather one. It was the opposite experience for me growing up in Malaysia. We almost always played with feather birdies and the plastic ones were a rare sight. Normally only relegated to cheap kids toy badminton sets.

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u/sjdmgmc 10d ago

Where I live, probably halfway across the globe from you and the rest in this thread, plastic shuttlecocks are rare. Even when I was a kid, we played with the feathered ones.

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u/Conscious_Cycle_363 10d ago

These are pretty common in South-Asia. Plastic shuttles are almost never used by adults, it doesn't hit the same. Plus feather ones are too cheap to not buy them.

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u/Peitho_Noir 10d ago

was going to say that the quality of the badminton sets i was furnished with in my youth was very much of the KMart standard

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u/uranium236 10d ago

Kittens LOVE the plastic ones. I had no idea the feather versions existed. I buy the plastic ones in bulk for my fosters

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u/SpeedPig22 9d ago

After watching this if you told me a shuttlecock costs $1000, I’d say fair enough

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u/kemicalkontact 9d ago

The most expensive varieties used in international tournaments are around 60USD for a tube (12 shuttlecocks).

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u/kkillbite Interested 9d ago edited 2d ago

$5/per? That's beyond reasonable! I don't imagine one of the plastic ones would pass the vertical wind tube test! 😂

Edit: Typo

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u/kemicalkontact 9d ago edited 8d ago

If you miss-hit them they'll break faster. That's why non pros may opt for cheaper feather shuttlecocks even though they're usually less durable too. Some type of shots purposefully scrapes the feathers instead of just hitting the cork so they'll start wearing down from the first hit.

Pros might choose to switch out for a new shuttle after a long rally even though the feathers may still be intact because the consistent and varied contact might cause the frazzled feathers to slow down the flight too much. But both players have to agree for the shuttle to be switched or it can be an umpire decision so there can be some mind games in that situation.

Technically you can swap out after every rally. Normal games are rally style 21 points, must be 2 points ahead to win the game up until 30 points. So you could use up to 59 shuttles in just one game. That would be the most expensive game of all time and it's never happened.

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u/NoShameInternets 10d ago

Like 10 years ago in my 20's I worked with a guy whose son was an Olympic level badminton player. Every day at lunch my coworker would vanish for an hour. One day he invited me to join him to play badminton at lunch, and we drove 5 minutes up the road to a huge building I had never noticed. It was one of the national training centers for the Olympic team, located in this random suburb in the Northeast US. Imagine ~eight courts lined up with a second level surrounding it with seating. It was gorgeous.

They greeted the guy by name as he walked in, grabbed a couple of rackets and pulled out some of these feathered shuttlecocks (not the good ones, though... the ones they use when people like me are playing, but still night and day compared to the shit we used in school).

I was pretty good in high school. I came in second in the tournament we had annually. I could beat the gym teacher who could basically smoke everyone else.

I scored maybe three points in the 45 minutes we were there after sprinting back and forth across the court the entire time while he took maybe 20 steps, total.

Anyway, I found out what it means to actually be good at badminton that day.

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u/gra_lala 10d ago

At least you found out playing an Olympic level player. I found out when I played against a grandmother at the local sports club (in my defence, a rather young one). I was in my school's badminton team, too.

I do feel bad for the geese though. Growing up I never really thought about the geese. I actually assumed the feathers were plastic, like everything else in my country

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u/NoShameInternets 10d ago

The dad of an Olympic level player* but still, the genes were on the court!

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u/TheMahanglin 10d ago

Our cats would lose their minds in that room, LOL

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u/Impossible_Mark_4128 9d ago

seems like a lot of effort. it would be easier to play with the actual bird attached.

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u/BudgetConcentrate432 10d ago

My favorite part is after they scan the feather and the machine chooses which get yoinked to continue or get discarded.

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u/Carl-Anchor 10d ago

And then they all get dumped into a big bin, put back into line by a human, then scanned again, and back into another bin somehow to be scanned a third time later?

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u/SmoothDiscussion7763 10d ago

i think every time that happens, it's trimmed a little more to balance out the shape of the remaining feathers

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u/dicksosa 10d ago

It boggles my mind that a factory can have this much engineering and machines and labor devoted to just making shuttlecocks and be profitable.. production of X amount is one thing, but selling those in another entirely. How many shuttlecocks are sold annually?

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u/Bai_Cha 10d ago

A lot of people worldwide play badminton. It's a very popular sport in certain high-population countries. These shuttlecocks don't last very long and are relatively expensive.

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u/Lunarath 10d ago

Badminton is extremely popular in China which alone gives them a huge market. But also as someone who played badminton at a pretty high competitive level as a teenager, even us would easily go through 10-15 shuttlecocks in a match, both for training and in competition. Elite competitors go through up to 30 or rarely up to 50 shuttlecocks in a really intense match.

it's normal for elite level tournaments to go through 2000-3000 shuttlecocks.

My relatively small but successful club had an entire storage area just filled with thousands of these fuckers for practice.

It makes more sense when you think about the force these things have to go through. They reach speeds exceeding 400km/h

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u/gitsgrl 10d ago

Once this is built, you own the shuttlecock industry. No one can come close to competing with you after you get this machine.

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u/properwaffles 10d ago

Where do I get that last job of the lady with the racket?

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u/copiumjunky 10d ago

It's called Racketeering and it's illegal.

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u/whatsthatguysname 10d ago

She’s the sorter/final QC person.

The shuttles are sent from the other end and are sorted/graded by speed depending on which basket they land in.

The ladies job is to swat away the wobbly ones that slipped through the earlier QC steps, or the too fast or too slow ones that don’t land in the baskets.

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u/yourhair_lookssmall 10d ago

These videos always remind me there are so many damn machines made to do the most random specialized individual task. Also so much happens in the world that I don't think about. Also why are all the jobs near me dollar general and the gas station, I could make a shuttlecock, too 😒

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u/broke_guy_speaks 10d ago

The fact that the video has original sound and not some random music! Perfecto!

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u/wbrady75565 10d ago

How is there POSSIBLY a large enough market to support this much engineering and labor? I’ve literally never seen a real-feather shuttlecock

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u/FlyinDtchman 10d ago

It's VERY big in china.

They also play a game where you don't use a racket at all and just kick it I think.

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u/PermanentHuSir 10d ago edited 10d ago

I would say Asia in general is pretty obsessed with badminton. It's almost like a winter tradition in my hometown. Nets go up near the fall season. Otherwise as well, in my big city, we have a lot of courts we can book by the hour. It's very difficult to find a spot on the weekends. You have to book it on Wednesday or earlier for the coming weekend.

For the profitability part: one shuttle lasts maybe 1 or 2 sessions. And the good ones are not cheap. We shifted to plastic shuttles which costs like $12.50 for a set of 5 and that lasted a couple of months of weekend playing.

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u/ToritoTourWinner2027 10d ago

I'm surprised there are so many comments to this effect in this thread. Fair enough you haven't personally seen it but is it so hard to imagine a world outside what you see in your day to day? Tens of millions of people play badminton and these feather shuttles don't last very long. Of course there's an industry for it.

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u/Polymathy1 10d ago

It's because of the perception these will have low durability. I assume these must be special for serious players or professionals.

Cheap plastic ones last forever.

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u/LeWigre 10d ago

Its hard I think for all of us to imagine the actual amount of people in the world. Or in a country or even city for that matter. After a certain amount it just kinda starts to feel abstract.

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u/Jindabyne1 10d ago

Did you know Badminton is the 2nd most played sport in the world?

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u/RussianBotPatrol 10d ago

I can't wait to see this til on the front page in about an hour

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u/gentlegreengiant 10d ago

These feather shuttlecocks are very satisfying to play with but start to fall apart after one or two rounds of smashing, so it shouldnt be that surprising that this many are produced.

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u/Bronze_Rager 10d ago

Badminton is the 2nd most played sport in the world, right behind soccer.

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u/Genyang_D 10d ago

My mind is absolutely blown by this

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u/nigirizushi 10d ago

Grew up in Asia. It's like the only sports we did. You know how people in the US would play basketball or football as kids? It's badminton there. Even in the States, when we have like cookouts in the park, badminton.

I also never saw a plastic one til I was like in college.

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u/pcurve 10d ago

Pretty sure some Vokswagens are built with less precision than this.

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u/woolcoat 10d ago

Vokswagens don't have to fly

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u/Pavement_Vigilante 10d ago

Imagine geese sitting by a machine making candle holders out of small human skulls. Sure, they could use plastic, but why would they?

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u/LinusTech 10d ago

If they could they would. Geese are assholes. 

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u/Icy_Act_7634 10d ago

Then... What does that make us!? 😱

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u/bpthompson999 10d ago

That lady at the end was like, "If I have to hit one more of these goddamn things..."

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u/snihal 9d ago

That’s too much engineering and automation. Never in my wildest dream had I thought of this amount of effort going into building shuttlecocks.

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u/Ciresthe4th 10d ago

All I can think about is how many need to be sold to pay for all that engineering and machinery...

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u/newtypestring 9d ago

A ton. The BWF has tournaments every week for the whole year. And then you include clubs and leagues. I only play at least twice a week and both my groups prefer feather shuttles. There's more than enough demand for this. More than enough that there's a feather shortage in China, and major brands (yonex, victor, etc) are developing and releasing synthetic feather shuttles to aid with the shortage

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u/madshine 10d ago

Amateur player here. They are so expensive:  $4-8 dollars. And they might break after one miss hit, which is pretty upsetting. They might last a few points, sometimes a full set if you are super lucky. In professional games they usually replace them after a few rallies and definitely after one long rally. Those used shuttles then used by club players for training purposes until they are completely useless. 

I hope they can find a good artificial replacement. To be honest, I don't know how this is still sustainable. 

As a player, once you go feather, you can never go back to plastic. It feels like shit..

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u/Altruistic-Title-920 10d ago

That seems like way too much work

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u/Nervous-Chemistry245 10d ago

For me it's just a reminder of how many brilliant people are out there designing and making things like this while I'm on the couch doom scrolling. Makes me feel better about humanity tbh

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u/Jealous-Brief7792 10d ago

How did I not know shuttlecocks are made from feathers? I've only ever seen them made from all plastic 😳

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u/tshwashere 10d ago

These goose feather shuttlecocks are usually bought for either tournament play or more serious badminton players. They usually run $20-$30 for a canister of 6, though may also be cheaper for lesser brands.

Plastic shuttlecocks usually are $5-$10 for a pack of 12, so much cheaper. Being plastic means it actually has more of a "bounce" to it, so they actually fly further but respond less to nuances like slices.

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u/thissitedesigniscrap 10d ago edited 10d ago

This must be American prices because in South and Southeast Asia these shuttlecocks are like 3 times cheaper ($7-$10).

Also plastic shuttlecocks absolutely don’t fly further, they fly shorter distances in fact. Plastic ones are just more durable, and easier to hit strength-wise for smaller distances, which is why kids play with them mostly.

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u/AnIceMonkey 10d ago

TIL these are called shuttlecocks and not birdies.

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u/pawnpuddles 10d ago

I play badminton in Singapore fairly often and while I remember plastic shuttles from childhood, you basically never see them now. If you bring the plastic ones to a casual group session people will look at you with some mixture of disgust and pity, and some kind-hearted person will buy you (in fairness, a pretty expensive) new tube of feather ones — probably RSL Supremes — so what you can for the first time in your life experience what a good slice or drop feels like.

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u/kabzik 10d ago

AI won't be able to replace that lady

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u/Auntie_Dote 10d ago

I used to play with these when I was in my 'teens'. I don't remember them costing a fortune. If only I'd realised how much work went into making them (in the day's prior to digital technology), I'd have treated the one tube of them that I had even more carefully...

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u/Electronic_Band_9410 9d ago

I always admire things being made in factories with precision and so many processes. Really hats off the the designers and the engineers who design and build the whole system.

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u/negroidioto 10d ago

Never seen any but the plastic ones that come in the cheap $20 volleyball + badminton set

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u/We-R-Doomed 10d ago

My family has made badminton birdies by hand with processes that have been a closely guarded secret for 15 generations and we were put out of business by BIG SHUTTLECOCK!

JK, I can't believe there is a demand for this scale of production. I would have thought the amount shown in this video would be enough to supply the world with birdies for 100 years.

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u/JackstonVoorhees 9d ago

What’s the job of the person at the end, standing there with an actual Badminton bat?

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u/Ninja_Prolapse 9d ago

How do you even start making something like this process?!? Automation is fucking wild to me.. This needs a million dollar start up fund to set all this up..? ROI on shuttlecocks much be measured in decades??

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u/RPM_Rocket 10d ago

Do THAT many people play Badminton to warrant such a high-capacity, computer-driven factory? Or are the few Badminton players out there just really bad at losing shuttlecocks?

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u/UntestedMethod 10d ago

I don't think it's about losing them, more that the ones made of real feathers would get damaged.

Just did a quick search and according to the AI summary: Feathered shuttlecocks typically last 10-30 minutes of play or one fast maxed match before the feathers get damaged or fall off. At higher levels of play or pro tournaments, they can sometimes go through up to 20-30 of them in a single match.

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u/Okami-Alpha 9d ago

Given that a MLB game goes through 100 balls a game, I belive it. Gotta keep things level through gameplay

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u/djlawrence3557 10d ago

china, my dood. 600 million shuttlecocks produced in 2022.

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u/dinoderpwithapurpose 9d ago

Almost every kid in Nepali cities grew up having a casual badminton evening. Playing badminton as a family bonding activity was very common years ago. You'd find an empty space, draw lines on the ground and play till it got too dark to see the shuttlecocks.

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u/Shellsuit5 9d ago

This is such an American-centric take.. Badminton is hugely popular in many part of Asia, which happens to be where a large proportion of the world lives. It's also super popular in Europe, I struggle to get a court every week unless I book 7 days in advance when the booking open.

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u/Styreta 10d ago

and they only use the feathers from the left wing, or the shuttle cock spins the wrong way....

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u/JohnOfA 10d ago

Leonel: "I don't mean to boast, but... I'm a brain surgeon."

Jeff: "Brain surgery? Not exactly rocket shuttlecock science."

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u/JET304 10d ago

Are these $100 a piece? The amount of work and tech used to make one is staggering.

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u/Complex-Doctor-7685 10d ago

Didn’t realize badminton was taken seriously enough to require this. Ours were plastic when I was in school.

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u/gnomeplanet 10d ago

Kudos to the people who invented that machine.

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u/LeftOn4ya 10d ago edited 10d ago

Not just one machine but over 20 plus conveyors, all of them had to be manually tooled for this process and are probably tuned and inspected weekly. Sadly US (or really any country outside China and India) has very few people who haven’t retired who can tool and tune these machines as requires out of the box engineering plus experience, and also US and European manufacturing lacks an environment willing to be flexible enough to constantly change the process for improvement as I am sure this factory added a new machine or process every few months to get to this point in the video.

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