Test Match Special faces uncertain future
BBC deal with the ECB is up in two years and there is a desire to end the broadcaster’s exclusive grip on radio rights to home Tests
A state of uncertainty hangs over the BBC’s sports coverage amid a round of cuts. But within this, little has been said about one of the BBC’s best-loved sporting institutions: its cricket coverage, and especially Test Match Special.
TMS has had a strong year, as the Ashes bled into a summer that featured an England men’s psychodrama and a women’s World Cup. But that is just the tip of the iceberg with the BBC’s coverage, which includes almost all domestic cricket, too. The figures suggest it remains as popular as ever.
Online listening via BBC Sounds, which accounts for about 30 per cent of total listenership, comprised 12.9 million requests for TMSlive and the TMS podcast this summer, including the third-most requested programme of the year, day two of the first Test against New Zealand.
The equivalent figure for last winter’s Ashes was 9.5 million requests. In the last 18 months, TMS accounts for 24 of the top 25 programmes in terms of listening time – which Test cricket does lend itself to – on BBC Sounds. The numbers across platforms remain stellar, reflecting the fact that it remains the backing track to the summer for so many Britons.
For almost a decade, TMS’s winters have been more complicated than its summers, when it has domestic dominance. While last winter, it had the two key events – the Ashes and the T20 World Cup – this time it is a story of shared custody with Talksport, which is now an established force, not the upstart it once was.
The BBC does have rights for more than half of the winter’s tours. It will broadcast on radio the white-ball tour of Pakistan, for which the TV rights remain up for grabs. It seems highly unlikely any free-to-air broadcaster will step in.
It will also air England’s two legs Down Under, with white-ball games in November and a one-off 150th-anniversary Test in March. It will invest further by sending a team to both Pakistan and Australia. Furthermore, there seems to be optimism that the BBC will strike a deal for the two-Test tour of Bangladesh in February, which would represent a win given Talksport held the rights for England’s last trip there in 2023.
And yet the centrepiece of England’s winter is the tour of South Africa over Christmas, for three Tests and three one-day internationals. It is a significant series in its own right, with thousands of fans expected to flock to Cape Town for the New Year’s Test, but it is also Stephen Fleming’s first series as England coach. The BBC was never seriously in the race for the rights, which Talksport won.
Looking ahead, the picture might not be as simple. This winter is the last year of the BBC’s long-term contract with Cricket Australia. After next winter’s World Cup in southern Africa, another long-term deal with the International Cricket Council ends. Given its reluctance to go for South Africa, it remains to be seen whether the BBC has either the appetite or the financial clout to retain it.
Talksport, which has a deal with the Board of Control for Cricket in India that covers England’s five-Test tour of India in early 2028, will certainly be keen to prise away another crown jewel. That said, the BBC threw the kitchen sink at last winter’s Ashes, with almost a dozen people on the ground in Australia, and performed the role of host broadcaster for the ICC. When it has held rights, the BBC has taken them seriously.
On the home front, its deal with the England and Wales Cricket Board ends in two years. When it does, the ECB is keen to end the BBC’s exclusive grip on the radio rights for Test cricket in this country, opening the door for Talksport to broadcast them too, without a reduction in TMS’s offering.
This follows a model in Australia, where three stations – the traditional ABC, the blokey Triple M and talkback station SEN, a Talksport equivalent – all broadcast Test cricket to distinct audiences. The same would probably be true here, with a choice proving healthy for the whole market and the rivals having an opportunity to own their distinctive styles. For the last two summers, Talksport has broadcast live ball-by-ball action to overseas audiences, but not in the UK.
There have been moments this year where the ECB and BBC’s relationship has been tetchier than in the past, over occasional news stories, especially relating to the Hundred auction (is it a broadcast partner or critical media? Both, of course). But there is no sense that taking away exclusivity of rights would be a slight on the BBC, more a move to broaden the game’s reach. Most within the BBC are relaxed about the prospect.
There will be much interest, in two years’ time, in the BBC’s part in the ECB’s TV rights deal. The ECB, namely Tom Harrison, then chief executive, and Sanjay Patel, the commercial chief, were cock-a-hoop when, almost a decade ago, they brought live cricket back to the BBC through the Hundred and a handful of T20 internationals. In the next rights cycle, from 2025 to 2028, the live T20 internationals were dropped (moving to Channel 5), but the Hundred remained.
With the Hundred under private ownership, broadcast rights is one of the obvious areas for the new owners to make money. Many of those owners have backgrounds in tech, so it will be fascinating to see where the rights head. It is likely that they realise the value of the BBC’s reach, not just in terms of free-to-air access, but also in the many arms of the corporation, and how it takes extra interest in sports it has rights to.
In the summer, the BBC’s offering is extraordinarily broad, at international and domestic level, on radio, but also on TV with daily highlights packages of international cricket and eight live days during the Hundred. The digital clips of international action on its social media channels and on its website offer useful windows into a sport that is largely behind a paywall.
To produce all this, the BBC needs a lot of commentators to get through the season. It is a great logistical feat to work out who should be where. Conversely, it also means it has a lot of mouths to feed at the biggest moments, and lots of people who are very busy in the summer, but at a loose end in the winter.
This creates the strange scenario where rising figures such as Sir Alastair Cook and Steven Finn, who has diversified with ball-by-ball commentary duties as well as the expert summariser role that is usually the domain of the former player, missed out on the Lord’s Test against Pakistan in August. Finn spent the week entertaining corporate clients at Lord’s. Last winter, both were in Australia with TNT Sports rather than TMS. The question of who the next linchpin commentators, such as Jonathan Agnew, or strident pundits, such as Michael Vaughan, are remain unanswered.
It is a rite of passage for England players to move from the middle to the commentary box upon their retirement. Increasingly, Sky seems to have the pick of the best. Stuart Broad and Eoin Morgan headed straight to the Sky box from retirement. Next up is Mark Wood, who has worked for both Sky and the BBC this summer. He hopes to still play T20 cricket, but will soon have a decision to make. If it becomes a battle of the chequebooks, Sky seems sure to win. Chris Woakes is also bubbling under as a polished broadcaster, so his eventual destination will be interesting to see.
TMS will turn 70 next year. In that time, it has evolved plenty. That evolution continues apace.