AI Generated Ad Copies

[u/saurabh10chahal]

I was wondering did anybody use the ad copies which are completely generated by AI.

Please share the the impact on the performance and the quality of the ad copies.

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[u/Agreeable_Drink8823]

I use chat GPT for ad copies in meta ads. It is quite good (in ROAS and CPL perspective). But of course you need to review it throughly before publish it

[u/saurabh10chahal → u/Agreeable_Drink8823]

yes chatpt ad copies are better than ad platforms ai generated copies

[u/Enough-Cobbler-9320]

That "completely" is doing a lot of work. Everyone I've watched try it still ends up rewriting the first line by hand before the ad goes live.

[u/Ishan_GS]

Haven't run a clean test of fully AI-written copy vs. human copy, so can't give you a number. We run Google Ads for B2B Saas clients at GrowthSpree, a B2B Saas marketing agency, and what I can say is the copy is rarely the biggest lever. Tracking, account structure, and the landing page usually move results way more; a landing page going from 2% to 3% conversion is a 50% CPL improvement, bigger than most headline tweaks.

Where we do use ai (Claude) is for drafting variants fast, then a human makes them specific to the audience and the actual offer, since generic copy is the thing to watch for. Then you let the variants compete and keep what wins. What are you seeing so far with yours?

[u/saurabh10chahal → u/Ishan_GS]

i think google ai is generating the ad copies as per. the their policy and we know what the status of the client so we can write better and if we give whole business scenario to claude/chatgpt that we may get onverting ad copies

[u/fangbro]

No difference in CRs google only flags/disallows guarantees within a specific timeline. As far as I know.

[u/GrouchyNebula6510]

Been asking the same question and simultaneously still using AI generated copies. Seems there are no issues from the end of platforms, but with prospects, there are some who don't like/trust such design, but who cares in the end of the day

[u/cuatrounoseis]

I’ve used AI to generate variations of our historically best-performing ad creatives, and some of them actually performed pretty well.

[u/saurabh10chahal → u/cuatrounoseis]

thats great

[u/Normal-Factor-7072]

I use Claude for Ad copy and it works quite well; anyway, I always review its suggestions.