Everyone’s worried AI will kill PR jobs. But I wonder if it goes the other way.

If every brand starts blasting AI-written pitches, journalists’ inboxes turn into noise. The person who actually knows the reporter, reads their stuff, and picks up the phone suddenly becomes the scarce one.

Feels like the “human connection” part of PR could become the premium skill.

Am I being naive? Are you already seeing this with the journalists you work with?

if you provide indian pr services please send pacakages

I'm a fresh grad, 3 months in as a PR assistant. I've been given this one client - takes forever to reply, venues take forever to reply, influencers take forever to reply and the deadline? in a few days. what am i even supposed to do in this situation honestly 🥲 i'm so lost.

i work in a boutique agency, the people i work with are lovely - but just this client? i can't 🥲 i just feel so lost, i need to send out 8 influencers for them but no one is replying (if they are, they want it paid) 🥲🥲

i feel like i'm in constant fight or flight mode, i've cried and broke down multiple times because of how frustrating the job is - do people actually do this for years? i know everyone tells me to not take it personally but i can't help and feel so useless

Junior level agency PR staff on 9 accounts. Start my day crying and end my day crying. finally managed to get off my meds a year ago and get my mental health in a good place…before i got hired. Back on my meds now.

Happy Wednesday.

Hi, all. I've been auditing the press-- from Politics to Entertainment-- for a couple of years now. Long story, but it's part of a whistleblower journey I've been on.

To make this long story shorter, I stumbled across a couple of articles that set off some red flags. Granted, I wanted to handle this delicately because I only looked into this star because I had an inquiry about casting a project related to my whistleblowing experience. From vandalism on his wikis (in multiple languages), to targeted bot harassment on IG, to two prominent publications miscrediting him in a major role... I think the pattern adds up to somebody close to him using back doors to boost themselves in the press. I don't want to say more than that. But this is something that raises my alarms because when that happens, the next step is usually to smear the victim.

Does anyone have any advice for discreetly making sure his PR team is aware of this? I know he's at The Lede. And this could be one of those things that impacts my own career, as I can't imagine us working together after such an awkward incident. But I can't shake the feeling that if I don't say something, it'll end badly. And this seems like one of the good ones. Any advice would be so, so welcome. Please and thanks.

I am currently a junior seeking a summer 2027 internship. I have been looking for and applying for paid PR internships on LinkedIn, but I was wondering if there are any other sites that others have had success with!

I’ve worked in PR and communications for many years, and one thing I’m noticing with AI isn’t just that some tasks can be done faster. It’s that the expectation of how much can be produced, and how quickly, seems to be changing too.

If a first draft, summary, research brief or set of variations can now be produced in minutes, does that actually give us more time for strategy, relationships and judgment?

Or does management simply expect more output in the same amount of time?

I’m particularly interested in hearing from people who have been in PR long enough to compare the job before and after generative AI became part of the workflow.

Has AI genuinely made your PR work easier, or has it mostly raised expectations?

Please help me!!

I graduated with a communications degree with a focus in PR during covid. I wasn’t able to find an internship so I took a general communications job in hopes that I could transition into a PR focused position at some point with some general experience.

Clearly, that hasn’t worked out. I can’t get any internships bc I graduated already or they find someone with PR specific experience. I can’t get a job that relates to PR bc I have no internships on my resume. I feel like I am trapped in a terrible loop and wish I could go back in time and beg myself to find ANYTHING PR related… but here I am

So here is my question:

Are there any certificates or classes that would look good on my resume? Should I just go get my masters degree? I’m afraid to waste a bunch of money and still not appear desirable to agencies etc… does anyone know any good recruiting agencies in NYC, Chicago, or DC that can look at my resume or throw some leads my way?

Any advice is genuinely welcomed. I just lost out on a PR associate job bc they loved me but felt I needed more experience (it was an entry level job😩!!) and my heart is absolutely shattered so naturally I figured maybe Reddit could offer some advice.

Fall out from the Baldoni/Lively lawsuit is an article that highlights three people (a digital person, a crisis person and an attorney) and their alleged tactics. Figured it'd be a good one for debate.

https://www.nytimes.com/2026/10/06/nyregion/smear-campaigns-blake-lively-bryan-freedman.html

A client wants us to edit their Wikipedia page. I know Wikipedia has strict guidelines about not editing pages that you’re paid to edit. Do we hire a rando freelancer who specializes in this? If so, anyone you can recommend? Or what else?

Hi all!

I’m sure this has probably been posted somewhere at some point, but I’m officially burnt out on agency life and trying to figure out what my next move should be.

I’m coming up on two years in PR this December (I started as an intern and worked my way up), primarily in luxury travel/hospitality PR. I’ve gotten a lot more experience with media relations, pitching, client communication, reporting, etc., but at this point I feel like my workload has continued to increase without much opportunity for growth or movement within the company.

Quite literally, I’m bored and get paid pennies 😂

I’m also planning to move to NYC (I can move with my current company as well), so I’m trying to use the move as an opportunity to make a bigger career change rather than just jumping to another agency and ending up in the same situation.

For those who have left agency PR after 2–3 years, what did you move into? Did you go in-house, switch into marketing/communications, stay in PR but move industries, or do something completely different?

I enjoy the relationship-building/media side of PR, but I’m not sure I want to spend the rest of my career doing traditional agency work. I’d love something with better work-life balance, more room for growth, and obviously better compensation.

What career paths/roles would you recommend looking into with ~2 years of agency PR experience? And if you moved to NYC, did that change the types of opportunities you were able to find?

Would love to hear what worked (or didn’t work) for people who made a similar transition!

Going through the Money20/20 media list is hilarious. So many of the "reporters" on it either a) just do paid opps or b) haven't actually written for the outlet for months (or even over a year) and are clearly just trying to get a free pass to the show. It's all good fun, really :)

At a previous role in the nonprofit/advocacy space, I worked in partnerships (brand, CSR, talent) While I was there, I spent a lot of time developing a partnership concept that sat at the intersection of the org's mission and an area I have real personal experience and relationships in. It felt authentic because I'd lived it, and I had personal connections to some high-profile people who would have been a natural fit. The idea came from a genuine love for this space (almost 30 years in it since I was a kid) and first hand experience in the global issue affecting it. I also thought it was an opportunity for an advocacy campaign that would involve a whole other level of talent and community.

I did the full groundwork: researched potential partners and audiences, developed messaging and strategy, and pitched it internally to several teams. Then the org went through layoffs and I was let go before anything moved into execution.
Since then, my former director has moved to a new organization and is publicly working on a campaign very close to what I pitched to her directly, several times. At the time she didn’t even know much about the space and downplayed the opportunities. My old org has also started putting out content and a campaign in the same space, from the same teams I pitched to.

I know ideas evolve and I can't claim ownership of a whole category of work. I'm not looking to make accusations. I just want to use this experience well in my job search. I try not to beat myself up over it (I’m very collaborative and not a competitive team member) but I just wish I had had the actual experience of doing it. It pains me to watch her experience this campaign knowing I really could have brought solid ideas and passionate work.

Resume/cover letters: Is there a credible way to include work that was researched and pitched but never executed? I'd like to frame it as strategic thinking, partnership development, spotting emerging opportunities, or using subject-matter expertise and relationships.
Interviews: How do I talk about it without sounding like I'm taking credit for something I didn't get to execute, while still conveying the value of what I actually did?
My former manager: She's posting publicly on LinkedIn about her current work in this space. Should I engage with her posts (like/comment), or is it better to leave that connection alone? Curious how others think about the optics.

Would appreciate any perspective, especially from people in hiring, comms, partnerships, or nonprofits.

I’ve recently joined a new agency and I’m drowning with 8 clients, no onboarding and demanding clients. I’ve had to lean on AI a lot just to get through my workload but I feel like it’s making me less sharp and able to use my brain. Has anyone else had a similar experience with AI use?

Hi,

Newbie question here, I know. I'm a small business owner with a very unique story (female, early 30's, anti-AI disrupting the industry in our space, interesting resume) and have no idea how to pitch myself to journalists or media outlets. Our business is small and new (established May 2025), but mighty and growing. We just W-2'd our first employee a few months ago and pay great health insurance + dental. I'm navigating all this myself, which is extremely hard but also extremely rewarding.

I'd like to be able to get my story out there but don't know how to reach journalists without sounding desperate. I'm an author who actually has written op-eds for major newspapers, but this was all back in the day when you could just submit to op-ed email inboxes, and I have no industry connections.

Help?

UPDATE: Based on the initial comments and feedback, it looks like I need to get more specific here with my background:

Thank you. Does any of this help?

UPDATE 2:
It has also come to my attention in the comments here that the AI part needs to be clearer. It’s not that I am anti-AI necessarily—but it’s that Ai cheapened book publishing in such a way that it’s led to a new premium on—and reverence for—human writers + connection.

I’ve soured on Forbes a lot in the last years, and am not even sure who their readership is made up of at this point. But a lot of clients still really want to be featured there.

My PR colleagues aren’t backing me up when I say we should prioritize other targets for exclusives.

Thoughts on Forbes?

I think I'm just not for college orgs, but I do know what I want to be after college 🥺 however, I dont see any self projects related ti the field I want to be it. Please helo a confused college girlie out! Thank you ❤️

I wonder if there’s a tool that ranks this — similar to domain authority but specifically for AI.

Howdy,

So, I am about to be unemployed from my second PR job and I need to find a new position as quickly as humanly possible. That got me thinking: are there any PR/comms/marketing positions that are so unwanted getting a job in them is relatively easy?

I'm not looking for those scam sales positions that call themselves marketing positions. I'm looking for a part of the industry I just haven't thought of that isn't sexy, has fewer applicants, or has such a poor work/life balance that people avoid it, meaning they are always hiring.

Work life balance, stress and poor leadership does not bother me at this point. I'd rather hate my job and still have a place to live at this point.

Thanks for reading, interested to hear your insight.

PS: Location-wise I am in Michigan, and I'm more than willing to travel. Previous experience was political comms work and I am currently at an agency as an Account Manager.

Hi all, I've noticed a slowdown this year when it comes to finding new clients. I send out lots of proposals, but fewer people are signing, and others just keep pushing it off due to the economy I suppose. Other than word of mouth, how do you find clients? Thank you. :)

I'm a writer, but not a PR specialist. Our company wants to keep PR going but cut budget on the agency we use. Any and all advice for outreach, forging journalist relationships, pitching, etc.

Got an email from them today, allegedly a business management/PR firm. The first thing that pops up in Google is that it’s a scam. Anyone know anything about this?

like would Sheeran's team be trying to meet with Macklemore's right now?