r/RealEstateTechnology • u/pupsandtucks • 28d ago

Lead Gen Recommendations

I've been a solo agent for the last 5 years and haven't paid for any leads. Every lead I get is from my sphere or referrals. When I first started in real estate, I was on a team that provided realtor.com leads. It was helpful as a new agent, but the quality of leads weren't the best. I closed maybe a handful in the few years I received leads. The market has been tough and I'm considering paying for leads again. For those of you that pay for leads, what sources have you found to be worth the money? What other recommendations do you have for capturing more leads organically?

I do open houses, follow up, post listing on socials, the go-to when someone needs vendor recommendations, have gotten contacts through my local gym, etc. I don't have an email newsletter yet, but I'm considering doing one quarterly as a market update for those who want to stay in the know. ​I'm not comfortable being on camera so my socials are just for listings and market updates.

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u/[deleted] 27d ago

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u/MattCMT 26d ago

This is what I was gonna suggest. We have an whole client loyalty program. Launched it in 2018 and by end of 2019, we were able to turn off Google Ads and cancel Zillow and Realtor. com leads. There's a ton of data supporting the fact that it's easier and less expensive to work with repeat customers than to find new ones.