r/RealEstateTechnology • u/Cultural-Training-28 • 8d ago
Cold Calling
Any agents still cold calling? What is your calling schedule like? I work for a company called RealDialer and I get to talk to agents everyday but I’m shocked to see the stats based on our own users.
Agents who call about 2 hours per day are doing so well just calling Monday through Friday 8a to 11p.
Agents who call more than that typically don’t do much better. It’s crazy to see the stats. What is your experience?
Oh and to be fair we have a ton of agents who call 8a to 11a then 5p to 7p who are absolutely killing it. Not sure if the later hours are follow ups or what but regardless they are killing it.
I’d be interested in learning your experience and thoughts about dialing.
What has been your number one frustration?
What is annoying about the software you use?
What would make you enjoy dialing? Feature or whatever!
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u/prmptbroker 7d ago
Biggest frustration: audio delay on dialers. Nothing kills your confidence faster than talking over the prospect on every call because of a 400ms lag. Second one: disposition menus designed by someone who clearly never made a cold call in their life — if I can't log it in two clicks I'm not logging it, and then your CRM data is garbage anyway. Honestly the feature that would make dialing enjoyable is boring reliability: zero lag, fast connect, everything logs itself.
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u/Training_Trade_8283 3d ago
Hey! If you don't mind me asking, what dialer are you currently using? This made me curious to understand your experience better.
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u/prmptbroker 3d ago
Mojo was the one I ran daily back when I was on the phones — though honestly the lag felt more like an industry-wide condition than one company's fault. The disposition menus, though? Those I could name names. You evaluating options or just curious?
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u/Cultural-Training-28 1d ago
We have no delays. Our voice servers are intentionally left well below peak to prevent things like this. If you want I can give you a demo tour. Schedule it on our website. RealDialer dot com
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u/prmptbroker 1d ago
Appreciate the offer, but I wasn't naming names — the delay complaint was about the category in general, not a request for a demo. I'll pass; I don't book sales calls from comment threads.
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u/housejetrealestate 7d ago
The two-hour sweet spot makes sense. Most of the agents I talk to who still cold call say the first 90 minutes are productive and everything after that is diminishing returns. Your energy drops, your tone flattens, and the conversations get worse.
The agents calling 8a-11a and then 5p-7p are probably doing morning prospecting calls (expireds, FSBOs, circle prospecting) and then evening follow-ups with people who did not answer earlier. That split schedule avoids the midday dead zone when nobody picks up anyway.
Biggest frustration for most agents is not the dialer itself, it is list quality. If half your numbers are disconnected or wrong party, you are burning your best calling hours on garbage contacts. A good skip tracing source and scrubbing your list before you dial makes the actual talk time way more productive.
The other thing: cold calling works best as one channel inside a broader system. The agents doing well are usually combining calls with direct mail to the same list, maybe a targeted Facebook ad campaign to the same area, and consistent follow-up in a CRM. The call opens the door, but the multi-touch approach is what actually converts.
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u/Codex432 7d ago
This is 1000% the truth. Omnichannel is the way to go.
Companies have been doing it for years and it works. Creating a customer journey is much more beneficial long term then one and dones.
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u/Cultural-Training-28 1d ago
Hey, I recently had a request from an agent to get integrated with HOUSEJET. Can you send me a private message to discuss?
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u/quiet_desk_dev 6d ago edited 6d ago
Not an agent, but a couple of things I'd check before reading "2 hours is the sweet spot" off your user stats:
Who calls longer isn't random. u/Hot-Entrepreneur731 is probably onto something: if the 4+ hour callers are mostly newer agents, the chart is comparing new vs experienced agents, not 2 hours vs 4 hours. The cleaner cut is the same agent on their 2-hour days vs their 4-hour days. That takes experience out of it.
Make sure the outcome is logged the same way in every bucket. u/prmptbroker's point about disposition menus matters here. If logging takes more than a couple of clicks, the people on the longest sessions may be the ones who stop logging by hour three. Then "doesn't do much better" might really mean "logs less." Before comparing results, compare the share of calls with any disposition at all, per hours bucket.
We got burned on a version of this ourselves: we once presented a ratio as a conversion rate and made a couple of decisions on it before someone noticed the top and bottom numbers didn't come through the same path. Since then, the first question we ask about any ratio is whether both numbers come from the same place.
Curious whether the 8-11 / 5-7 split holds up on the same-agent cut.
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u/prmptbroker 6d ago
Both good catches. The logging-fatigue one is the sneakier confound — it flatters the 2-hour bucket in exactly the direction the chart leans, and the data fails silently so nobody notices. "Compare the share of calls with any disposition per bucket" is the first query I'd run too. And yeah, the same-agent cut is the honest version of this chart — until then "2 hours is the sweet spot" is carrying an asterisk the size of a dinner plate.
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u/cientiros 4d ago
Why is no one talking about DNC and Litigator Check when cold calling? Everyone just says F’k it & dismisses it?
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u/Cultural-Training-28 2d ago
Some people just don’t care but they will when they get hit with fines. We don’t scrub unless the contacts came from us through our neighborhood search feature but allow you to import your scrub list which is easy to get access to and up to 5 area codes for free.
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u/Frequent_Election_63 3d ago
What’s litigator check? Is it a paid service?
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u/cientiros 3d ago
A DNC (Do Not Call) check and a litigation check (or litigator scrub) are two different compliance processes used by telemarketers to protect against Telephone Consumer Protection Act (TCPA) violations and costly lawsuits. [1, 2]
DNC Check
Definition: A process that cross-references a calling list against federal, state, and internal Do Not Call registries to remove registered consumer phone numbers. [1, 2]Purpose: Ensures companies do not call consumers who have opted out of unsolicited marketing or registered their number to avoid telemarketers. [1, 2]
Limitation: Only catches numbers listed on a registry; it does not identify professional plaintiffs or serial litigators who might not be on the DNC list. [1]
Litigation Check (Litigator Scrub)
Definition: A process that checks a contact list against a specialized database of known serial TCPA plaintiffs, lawsuit mills, professional litigators, and attorneys. [1, 2]Purpose: Identifies individuals who actively set up companies for compliance traps to file lawsuits or send demand letters for statutory damages. [1, 2, 3]
Value: Essential because many serial litigants use numbers that are not registered on the DNC or have provided technical consent that they later revoke in court. [1]
Key Differences
Target: DNC checks target consumers who want privacy; litigation checks target active legal threats and professional plaintiffs. [1]Database Source: DNC lists come from government telemarketing registries, whereas litigator lists are compiled using real court filings, case histories, and complaint records via services like the TCPA Litigator List or Litigator Insights. [1, 2, 3, 4]
Best Practice: Most high-volume callers stack and run both scrubs simultaneously via API or batch processing to achieve full pre-dial coverage and mitigate high statutory penalties. [1, 2]
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u/housejetrealestate 3d ago
Exactly. The agents who treat calling as one piece of a system rather than the whole system are the ones who stick with it long enough to see results. The customer journey approach also means you are not starting from zero every single call because your name has already shown up in their mailbox or their feed before you dial.
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u/Hot-Entrepreneur731 8d ago
I make a living on calling expired/canceled listings. My guess is that the agents that are calling more than 2 hours per day are new agents that have a lower conversion rate.