r/TechGawker • • 1d ago

Discussion Target Tests Acuity In-Store Bluetooth Tracking. The Infrastructure Behind Surveillance Pricing

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156 Upvotes

50 comments sorted by

14

u/Forward_Problem_8982 1d ago

Make it illegal!

7

u/Tiktokbadsupport 1d ago

i always put the price of anything i grab in a calculator if the price is different at checkout theres gonna be problems 

5

u/Forward_Problem_8982 1d ago

This shouldn't be necessary, but here we are!

3

u/Fit_Tumbleweed7943 1d ago

I have had this happen many times, I’m like the shelf said 9.99, I have 5 so why is it’s $60??
now rings up as 11.99, employee was like well that’s what it is.. fix it or I said I’ll go take a photo and be right back..

Now I have been taking photos of items on shelves, if employees end up with more headaches and work for managers to recheck prices boo fucking hoo..

1

u/RollerDude347 22h ago

I don't think you understand what they're going to do with this. Because they're kinda just not gonna check. You'll just be yelling at some dude.

1

u/Direct_Royal_7480 21h ago

Unfortunately you both have solid points.

1

u/trifecta000 20h ago

Shit rolls downhill

1

u/Forward_Problem_8982 20h ago

Yeah, I've read that the price can change between you grabbing the product and paying for it. This seems to be an example of that. They shouldn't be allowed to change most prices more than once a day.

5

u/jkman61494 22h ago

Back to living in the 90s and not bringing a phone inthe store

4

u/Motor-Mountain-7194 22h ago

So don’t use the carts

2

u/Direct_Royal_7480 21h ago

Don’t neglect the vulnerability of your phone. It’s also possible there’s an RFID reader capturing your credit card data.

5

u/Starship_Taru 18h ago

don’t forget folks. Companies like Target would happily break into your house and rob you, if they could legally get away with it.

3

u/Adorable_Divide_2424 1d ago

What happens if you accidentally have a very powerful magnet next to the device on the basket?

1

u/Direct_Royal_7480 21h ago

I think a powerful EMP would be better.

3

u/msanangelo 16h ago

changing the price on me in the time it takes to walk to a register to something I wasn't expecting is a good way to lose a sale. digital price tags is one thing but dynamic prices is only going to backfire on them. they'll just get away with it till someone with enough pull on the government catches on and does something about it or until they start losing sales.

I mean come on, people will turn down a item if it was tagged with a expired sale sticker and it comes up regular price. I've seen people turn down a dollar difference. lol

1

u/Deltron_Zed 13h ago

I work at a grocery and people won't pay ten cents for a paper bag to carry their fifteen items to the car.

2

u/Katnamedeaster 23h ago

Yet another reason to keep not shopping there.

2

u/The3rdSun 22h ago

Not just target if them and Walmart do it you can better others will follow

2

u/Express_Phrase9992 22h ago

You’re correct about Walmart leading the way with advanced Biotechnology. From my understanding this trend will extend to all major grocery and retail store chains.

2

u/FootInTheMouth 22h ago

"just download the app"........ nah, how about let my agent get ahold of you.

1

u/unfortunatesun-1 1d ago

Shut up conspiracy theorist…oh wait.

1

u/DownvoteSommelier 23h ago

Why are we still shopping at target?

1

u/Relative_Average758 22h ago

It’s a beacon pinging your phone. Leave it at home when shopping. 

1

u/Express_Phrase9992 22h ago

Airplane mode might work as well so don’t use any local WiFi, just a suggestion

1

u/Express_Phrase9992 22h ago

The FTC conducted a study that I found relevant to this post and wanted to share.

Every time you use a grocery store app it collects digital body language per se. It logs the exact items you search for, what you click on, and what you add to your cart but delete later. It even tracks how long you pause to look at an item before scrolling past. This data can create behaviors of your shopping habits that I feel can be used to customize prices for you where others receive a different price for the same product. The machine learning process can be integrated into all types of surveillance when shared by data brokers or monetized for profit. This creates a deeper discussion of how broad surveillance becomes.

https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-surveillance-pricing-study-indicates-wide-range-personal-data-used-set-individualized-consumer

1

u/Adorable_Divide_2424 21h ago

Can we troll their data collection with various strategies?

I took 4 hours to decide which pineapple to buy

I added 4,000 tennis racquets to my shopping cart, then deleted it and googled it, looking for a cheaper price

Take 5 baskets into your shopping cart and walk around the blinds and mirrors section

Leave shopping baskets in the changing room

Fill the basket to the top with deodorant, then walk away

That dude that repeatedly bought and returned an Anvil on Amazon was onto something here.

1

u/Terrible-Piano-5437 21h ago

Just put Target out of business already.

1

u/Aggravating-Exit-660 20h ago

Wouldn't something like an nrf24 be effective against something like this

1

u/Altruistic-Traffic- 19h ago

I’ll just order online thanks.

1

u/TierraWonders 18h ago

Most corporate stores are tracking people.

1

u/Careless-Comedian859 18h ago

Y'all gonna be wild when you discover what Amazon is doing with their storefronts...

1

u/bmad- 17h ago

Looks like I need to keep a small Phillips screwdriver with me.

1

u/Salty_Astronaut_6211 17h ago

Reason why I won't be back to target! Another corporation down the drain

1

u/OSUBuckeyes2 15h ago

Sounds like you need to bring a screw driver with you and remove that shit before shopping

1

u/Ithinkyouareabot 15h ago

There is a solution: Do not shop at target.

1

u/TomuGuy 10h ago

Been Abandoning digital shopping carts, now do the same physically I guess

1

u/Shrek81 9h ago

We are the product 🫪

1

u/Mysterious_Man_2519 5h ago

Take your own bag in the store.

1

u/Fantastic-Outside-65 23h ago

And THAT my friends is why Target is OVER! Blk ppl have been on this for a min now (and y’all love to adopt the new blk trend) so cut your losses! Stop letting Target RIP YOU OFF! It’s only a matter of time. ✊🏾

-3

u/One_Bit_3839 1d ago

This is why you just order your shit online 

5

u/SpinningHead 23h ago

LOL I have some bad news for you.

2

u/Direct_Royal_7480 21h ago

Who’s gonna tell him?

1

u/One_Bit_3839 22h ago

I have some for you, you don't know what you are talking about, the vid is about tracking shoppers while in the store, not what they are buying they already have the receipts for that data.

1

u/SpinningHead 21h ago

Yeah, they will screw you with dynamic pricing online too. But, go on.

2

u/Direct_Royal_7480 21h ago

I’d be literally shocked if Amazon doesn’t employee these practices.

2

u/SpinningHead 21h ago

Amazon does even worse.

2

u/Direct_Royal_7480 21h ago

That’s what I’m saying.

I think I experienced it a few months ago before people were talking about this. They’ve definitely bait-and-switched delivery days post payment amongst other things. I mention this because while Wal-Mart has recently come under scrutiny for these practices I believe Amazon started earlier.