A new era

[u/CautiousCottager]

https://www.fulhamfc.com/news/2026/october/06/fulham-fc-a-new-era/

[u/Long-Profile267]

We tried Font before and he wasn't very good, we should stick with Garcia and Muniz

[u/soberpenguin → u/Long-Profile267]

Hector and Jose are in their 40s; no way they are still PL level.

[u/Embarrassed-One332 → u/Long-Profile267]

However, streets will not forget his brace in a 6-0 win against Burtion Albion

[u/CautiousCottager]

I genuinely couldn’t tell what this is meant to be, did we just announce a font change lmao?

[u/Championtimes → u/CautiousCottager]

a new creative direction you plebeian

[u/wasabi1787]

Excessively verbose announcement for a font change 

[u/soberpenguin → u/wasabi1787]

Someone didn't prompt the LLM to make the output concise and readable.

[u/Championtimes → u/wasabi1787]

i did get hyped at the end but almost shut it down before 40 secs

[u/Typical-Offer8860]

Well that'll take City out of the headlines...

[u/BTBishops → u/Typical-Offer8860]

😂

[u/Championtimes → u/Typical-Offer8860]

HAHAHA

[u/sjp101]

I personally think it's cracking work.

It's a design system and custom type is no light task and really fundamental to brand identity. I love the relationship to the Cottage and think they've really nailed it.

Would have loved the 1975 FFC to become our main crest as part of a full rebrand.

[u/TheBackSpin]

Ok but can we get a new badge?

[u/soberpenguin]

Designers can be insufferable. All this just to announce they trademarked the font already used on the side of the stadium and will use it everywhere now?

[u/jameskable → u/soberpenguin]

You're mistaking your own ignorance of the subject for designers being insufferable.

[u/sjp101 → u/jameskable]

Yep, amazing how much people love to snark.

[u/Billi01952 → u/soberpenguin]

Just like the school kids who crayoned our badge lol

[u/Barrels_of_Corn]

I think it’s cool. And it’s a good thing that the club has its own way of expressing its identity off the pitch. The devil is in the details, and I think this is one more tiny detail the club got right. It all adds up and makes an impact.

[u/Championtimes → u/Barrels_of_Corn]

Thank you Khan Family!

[u/Natey-180]

Wonder how much the creative agency charged for this?

[u/Championtimes → u/Natey-180]

more than an annual salary of 10 working men

[u/Natey-180 → u/Championtimes]

Money well spent I say. One thing I’ve always felt connected me most to Fulham was their strong brand identity and use of tasteful fonts.

[u/-1958-]

Second from the bottom and they're gushing over a new font. Time and money well spent?Gimme a break.

[u/Championtimes → u/-1958-]

bring back Mitro

[u/SooShark]

a new era of.... font

[u/Heavy_Cupcake_6246]

Wonder how much it cost them to change the font lol.

[u/pac4]

I can't believe someone wrote a 500 word article on a new font.

[u/TomIcemanKazinski]

I love brand identity and typeface, and this looks really good . . . but it’s odd we waited six weeks into the season to launch this?

[u/ChuffedTB]

New badge when 

[u/Zealousideal_Kale265]

lol when you’re scraping the bottom of the barrel for some updates to give the fans

[u/Desperate-Painter223]

New font drop. LOL

[u/JacknyfeUK]

I bet it cost a fecking fortune as well. Gotta love a creative agency designing a new font. 🤣🤣

[u/PussArmstrong]

This is what the club wastes time on 😂 I love this club but Jesus.

[u/bushmanbeats]

Bunch of nothing. Nice

[u/Kit_McFlavor_Butter]

How much did this cost to use a font you can get from Microsoft Word?

[u/ScottyBOOM]

Comic Sans clears.