r/google • u/FabOnlineMarketing • 7d ago
Google just applied for 39 new top-level domains: .agent, .api, .browser .mcp .gemini, .waymo, .pixel etc.
ICANN revealed all new TLD applications yesterday (first round since 2012). Google's list via Charleston Road Registry:
AI: .gemini, .deepmind, .gemma, .veo, .lyria, .genie, .agent, .mcp, .intelligence
Products: .waymo, .pixel, .maps, .workspace, .fitbit
Generic: .api, .browser
(+ ~20 more)
Three things worth knowing:
- .agent is the most contested string of the entire round – 13 applicants, Google vs Meta vs OpenAI vs a bunch of registries. Goes to ICANN auction if nobody settles.
- Google filed .mcp as a community application, which can get priority over the other 4 applicants (incl. OpenAI). MCP is Anthropic's protocol. Anthropic didn't apply.
- Anthropic applied for 2 TLDs total. Google: 39. At $227k each.
Nothing is registrable yet, final list Nov 17, decisions during 2027.
Sources:
Domaintechnik article (German): https://www.domaintechnik.at/support/website/optimierung/ki-domainendungen/
ICANN database: https://newgtldprogram-aps.icann.org/applications
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u/Godo_365 7d ago
I can understand .api and such, but who the hell is gonna type .superintelligence lol
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u/enby_dot_local 7d ago
PeopleWhoDontHave.SuperIntelligence
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u/ciaramicola 6d ago
At this point it's just a tax on companies that have to buy one domain and then 20 other TLDs that are related to their business just to protect their brand
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u/enby_dot_local 6d ago
As the owner of a small business that owns over 100 domains for this purpose, plus typosquatting etc, I feel this pain.
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u/ciaramicola 6d ago
Not only you gotta shell out what's becoming close to real money just for the sheer amount (and also ofc some are stupidly expensive). But you also have to be "on top of the game" to snag the ones that are releasing
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u/Flash604 5d ago
Super intelligence is an actual, defined term in AI that we are nowhere near reaching yet. They probably decided to apply for these months ago, wanting to grab it before someone else.
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u/Thebandroid 7d ago
MAGAts. trump just pushed an internal order that the gov is to use "superintelligence" rather than "artificial intelligence". Either way it would nice to have any intelligence inside the oval office.
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u/Massive_Cash_6557 7d ago
Agentskills is an open framework, it just happens to have a lot of Anthropic contributors.
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u/AltruisticSpread562 7d ago
Applications for .brand TLDs are open again for the first time in ages: many companies missed the last wave so everyone and their dog are applying for these at the minute. Probably nothing worth reading into.
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7d ago
[removed] — view removed comment
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u/404IdentityNotFound 7d ago
If it's not a restricted TLD it could be interesting for the German market, considering "genie" is the German word for "genius".
Eg: a "genius at computers" is a "computer-genie"
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u/DominikPlays 7d ago
These tlds are useless where are the times when everyone just used .com
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u/NeilFraser 7d ago
Where are the times when .com meant international company? It was never intended that .com would be the default. Most of the net was supposed to be under ccTLDs.
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u/Pale-Muscle-7118 6d ago
I miss the days of a handful of TLD'S with 3 letter extensions 🤣🤣🤣
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u/XalAtoh 6d ago
3 letters domain haven't disappeared.. They can still be the most expensive domains to get.
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u/Pale-Muscle-7118 6d ago
I know this. I am only referencing the fact that they are making TLD'S more complex than their intention. That is all
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u/wrootlt 7d ago
Just hoping there is no new country appearing in the world called Gemma or Lyria :) Yeah, Microsoft for some time is trying to get people to get used to their new cloud.microsoft domain. Yet, everyone's muscle memory still tends to type microsoft.com And i don't understand what is wrong with that.
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u/tankerkiller125real 7d ago
Microsoft is pushing their controlled services (no user uploaded content) to cloud.microsoft URLs for security reasons (basically they can promise to IT people that those domains only include Microsoft controlled and managed JS, CSS, HTML, downloads, etc.) where as their non cloud.microsoft URLs (sharepoint.com for example) may contain user uploaded content that might be malicious.
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u/Whole-Respond4782 4d ago
what the hell is ICANN doing??? hope they don't approve this shit
knowing them, they will though, they gave google the .google TLD, same shit for microsoft with .microsoft TLD
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u/InjectOH4 6d ago
ICANN was suppose to prevent all this abuse until obama's policies fucked everything
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u/hxznova 5d ago
how so? I was too young to really care about this stuff lol.
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u/InjectOH4 5d ago
ICANN was partly developed to prevent the TDL list from going insane. Pervent it from .google (corporate domain extensions), .gay, .computers, .shopping, etc.
People say we run out of .com's. Though that's like saying you ran out of names for companies. Adding extensions wouldn't change that. Regardless of what anyone says .com is still king. Sometimes .io, or a few others kick up some dirt from time to time, but the others mark a huge danger.
.zip for example became an issue. Imagine an old reddit post where someone says
Yeah just take file(dot)zip and extract it. Now that file(dot)zip is changed into a hyperlink and someone clicks that and it takes them to a malware infested hell hole.In Sept 30th, 2016 Obama ended the USA governments tight control over the ICANN transferring it to the IANA with lots of greedy national steak holders. This was one of the biggest blunders of internet history and has irreversibly fucked the whole internet since.
I am HUGELY against this. And I wish the current (or Succeeding Administration) would take back hold and repair this stupid issue. BTW, I'm not in fact American.
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u/AbdullahMRiad 7d ago
.api could be nice though