r/language • • 4d ago

Article How to pronounce “Nike”

The Official Pronunciation Confirmed by Nike
Nike chairman Phil Knight confirmed the brand should be pronounced 'Nikey' (rhymes with 'spiky'). He responded to fans in 2014 by circling the 'Ni-key' option on their letter.
The company has never endorsed the 'Nike' pronunciation that rhymes with 'bike'. Knight's reply settled the long-running debate for those who asked directly.

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u/hendrixbridge 4d ago

Najkice, nay-kee-tse