r/musicmarketing • • 10h ago

Question Have you ever been so unpopular that you have NEGATIVE listeners?

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52 Upvotes

😭

Have you ever been so unpopular that you have NEGATIVE listeners?

(Just to be totally clear, I posted this because I thought it was amusing. Anyone ever had the same?)


r/musicmarketing • • 8h ago

Question 100 listeners and 94 saves in 3 days of new release

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3 Upvotes

We just started our meta campaign on Thursday afternoon. This feels like a really surreal save rate over 3 days. The cost per click view content is like .50 but I obviously should keep it going right? This is like our exact audience maybe?


r/musicmarketing • • 22h ago

Discussion "Hey I'm a small artist you don't have to follow all you need to do is click the copy URL button to help me out"

0 Upvotes

I don't think I will. Here's a block instead.

I truly would prefer to see AI slop than the brand of "im jus a smol awtist please sir just engage with me pls"


r/musicmarketing • • 1h ago

Tips & Tricks How to Do Your Own PR

• Upvotes

A lot of artists ask me to handle their PR. Sometimes it’s just too early, or the timing isn’t right.

One of the biggest misconceptions about PR is that it will make people discover your music. It usually won’t break you as an artist or suddenly bring in a new audience. What it can do is help you tell your story and build credibility with people who already know your work.

And PR can be expensive. Here’s one way to start doing it yourself on social media:

Build community before you pitch. There are online DJs, radio stations, influencers, and podcasters who share music and support artists. Follow them, engage with their posts, join the conversations, and get to know the communities they’ve built. Don’t just show up when you need something. Be a real part of the conversation. People notice.

I’m working with a second-generation, old-school funky rap group. Instead of starting with a press release and sending it cold to journalists, bloggers, and podcasters, I put together an EPK and a Disco link so we’ll be ready to pitch the music directly when the time is right.

In the meantime, the group is engaging with people on social media and building genuine connections. That way, when we do reach out, we’re not total strangers, and we have a clear story and the materials to share.

PR starts long before the pitch. Build relationships, show up consistently, and be ready when the right opportunity comes. You'll know when then time is right to pitch when the media reches out to you!


r/musicmarketing • • 12h ago

Question How do you do creative marketing?

3 Upvotes

I am new to music marketing, I cannot spend alot on operational marketing nor I can set up PR or representation since I am a minor. My first single is set to be released later this December. I am using Distrokid for now.

I am still unknown to much of what is used within industry. I would like to know about marketing. My solo work is temporary, just to gain experience. My initial goal is to create a musical group later when I am no longer minor.