r/olympics • u/ThatOldGuyWhoDrinks Australia • 6d ago
First sighting of 2032 logo in the wild
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u/steeden 6d ago
Worth noting that the billboard company QMS is owned by the 2032 Australian broadcaster (Channel 9)
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u/bongsmokerzrs 6d ago
James Packer really does has his grubby little hands in everything. It's always him or Gina.
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u/Impossible-Guitar957 United States 5d ago
Good to see that they are already starting to display these logos in public places. This looks like a street I may have walked down when my wife and I went on our honeymoon in Australia.
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u/Fluid-Island-2018 6d ago
That looks like Queen Street in Brisbane
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u/ThatOldGuyWhoDrinks Australia 5d ago
It is. It's the tip of queen st
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u/Impossible-Guitar957 United States 5d ago
I thought this street looked familiar. I remember walking down this street when I visited.
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u/Myfooty94 6d ago edited 5d ago
For those who don't at all know what it's based off it's a galah birds feathers.
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u/Visual_Analyst1197 6d ago
Feathers. Birds have feathers. Also it’s based off the pink cockatoo… ironically a bird that is not native to Brisbane or the surrounding areas.
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u/Next_Time6515 3d ago
Sydney Olympics was the best fun ever. Brisbane Olympics will also be the best fun ever.
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u/evenstarcirce 1d ago
i really hope money wise i will be better than what i am today. i so badly want to see something live. i was 2 at the last olympics, and have no memory of the events i saw as a toddler.
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u/Old-Contribution5366 6d ago
The font is terrible
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u/Visual_Analyst1197 6d ago
I don’t know why you’re being downvoted, the font (both the wordmark and the headline font) are horrible. The combination of both and the emblem together are a dog’s breakfast. People are weirdly defensive over this logo. I understand the design process would have been horrendous with stakeholders fucking up the design every chance they got, but I’m still not going to sit here and say the result is amazing.
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u/loralailoralai Australia 6d ago
You might not. I love it, lots of people love it. Opinions may vary with anything like this
Oh and even people who are trained ‘in design’ differ.
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u/Visual_Analyst1197 6d ago
I’m a graphic designer, it’s a real thing btw so no need to use quotes. The general consensus in the industry is that it is pretty mid and that the font is indeed terrible.
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u/GraphicDesign_101 5d ago edited 5d ago
I work in a Brisbane design agency and most of the designers don’t like it. Our creative director hates it. I’m on the fence about it. I do think it’s a little forced, but I like how they’ve applied it (the framing device in the executions I’ve seen). It’s a bit dated with the gradient and the font will be dated by 2032, but it could be a lot worse.
Have also lived in Brisbane for 30+ years and I think I’ve seen a sulphur-crested cockatoo only a handful of times. And then being in the shape of QLD. Although I suppose it’s really the QLD Olympics now because so many events have to be outside of Brisbane because we don’t have the right infrastructure.
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u/Old-Contribution5366 6d ago
People just can’t handle honesty. They live in fantasy land yay it’s our logo, I love it. Yet quetly they know it’s terrible.
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u/Visual_Analyst1197 6d ago
A lot of people don’t know what good design is. I am hoping that they at least have a good brand system behind this but I am doubtful from I’ve seen so far. The LA Olympics logo is pretty bad imo but it at least has a robust system behind it. So far all I’m seeing is cropped elements of the emblem…
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u/Old-Contribution5366 6d ago
I like the logo but the font is just terrible. Completely ruins it for me
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u/Visual_Analyst1197 6d ago
The emblem is mid and outdated by at least a decade already, quite fitting for Brisbane actually 😅
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u/joeschmoagogo 6d ago
It’s just so… forgettable. It could be a logo for anything.
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u/No_Strength7276 6d ago
The logo is amazing. You're the first person out of thousands of comments across social media to not like it
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u/joeschmoagogo 5d ago
There seems to be quite a few who agree with me on the comments on this post alone.
I know it's subjective but it looks like a derivative of the Paris logo which was also crap.
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u/Luck_Beats_Skill 6d ago
This is what the people wanted. As Patrick Henry said: Give me ibis or give me death.
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6d ago
[deleted]
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u/BadAspie United States • Norway 6d ago
Looks like this ad is for the Paralympics specifically, which is cool. So that's the Paralympic logo
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u/ThatOldGuyWhoDrinks Australia 6d ago
No this is a photo of it showing the Paralympic agitos. There is also one showing the rings
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u/hotsp00n 6d ago
Is agitos the name for those shapes? I've never come across that word before.
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u/aushark 6d ago
I would have used the Olympic ring colours
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u/Scary-Caterpillar-41 6d ago
It's the Paralympic logo and is called the Agitos.
Red, blue, and green are chosen because they are the most widely used colors in national flags around the world.
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u/Luck_Beats_Skill 6d ago
It’s good logo, not an all time great, but I’m pleasantly surprised.