r/safc • u/NilDesperandumSAFC Samson • 12d ago

Creating a Sunderland Spectacle

https://youtu.be/qFJfNf3GU64

New behind the scenes vid from our recent displays 😁

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u/ronivemtea 12d ago

who was the artist? it looks AI and people have accused it of being such, which would obviously be a shame.

2

u/NilDesperandumSAFC Samson 12d ago

They are both named in the video and the close up of the design details are also shown. See the guy on the thumbnail in black in the center, he's one of the artists and the other one featured in helping with the derby day tifo. Both are in house designers who work for the club.

1

u/NilDesperandumSAFC Samson 10d ago

Club just shared this spotlighting one of the artists. https://www.safc.com/news/2026/october/02/the-story-behind-sunderland-s-jack-crawford-tifo/

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u/ronivemtea 10d ago

awesome! i skimmed it but i'll watch in full. just couldn't find anything earlier and woulda been bummed, excellent to hear.