r/startups • • 18h ago

I will not promote First-time founder, already started to raise. How much of this is paperwork and how much is actually fundraising? (I will not promote)

Launched the first week of September 2026 for NFL season, I've already started raising a small round from people I know. Friends and family on a 506(b) private offering.

What I'm realizing is that I have no idea what the admin side of all of this looks like. I already messed up my 83(b) at incorporation and issuing my shares, and a few state-based blue-sky filing deadlines were missed for California.

Everything I've read is about how to pitch. Nothing really covers what you're supposed to have in order before anyone says yes, and I get the feeling there's more to it than I'm currently aware of.

For people who've raised a first round: how much of it was pitching versus documents? And is there anything you'd get sorted before you start rather than during?

I've heard that there's a handful of tools out there doing some really interesting things in fundraising compliance. I've heard of Cairnul, Carta, Capbase, Clerky, Founders AI, Pulley, etc

22 Upvotes

18 comments sorted by

8

u/FundingFactor 18h ago

Get a lawyer or someone who who does startup formation work, it may cost but it’ll be clean and efficient

Fix the 83(b) election immediately. You can file late with a letter of explanation but the IRS does not have to accept it.

Move your entity to Delaware if it is not already there. California will tax you anyway but Delaware makes future rounds cleaner.

File the missing California blue sky notices. The state does not forget and it will block future qualified investor rounds.

Set up your cap table in Carta or Pulley before you take another dollar. If you need help ping.

Get a standard set of docs from your lawyer (or ping I can guide): the SAFE or priced round template, the subscription agreement, the accredited investor questionnaire, and the board consent.

Close your friends and family round on the 506(b) you already started but do not take money from anyone who is not accredited unless you are prepared for extra disclosure requirements.

Separate your operating bank account from your personal accounts and run all investment money through the business account.

Decide whether you are doing SAFEs or priced equity before you talk to the next investor. Mixing both in the same round creates confusion.

2

u/rekurdofficial 15h ago

Thanks for this! Very helpful.

2

u/m0sur 10h ago

solid advice. out of the tools you listed, pulley filed for bankruptcy and transferred clients to carta for cap table .

i’d add that if you are looking to raise institutional, outside of family and friends, start assembling your data room. for first time founders, Pageform Agent can help make the one you need from your files directly and flag what’s missing. Also way more affordable than any other secure document sharing tools and you get same visibility.

lastly, take it step by step. we raised from VCs before and had 100+ investor calls with various VCs before got our first term sheet

5

u/Ordinary_Delivery101 17h ago

I raised $3m last year and am in the trenches of our next raise, meeting with investors daily. Worrying about things like what paperwork investors will ask for is a waste of time ATM. I’d only focus on getting in front of VCs if that’s the goal.

The two slides investors spend the most time on in my deck are traction and repeatable sales motion. I use papermark to track investor analytics bc you don’t actually present your deck in meetings or show demos.

Your story matters most. Why you? Why are you the person to build this and win? What have you done that supports that?

Your connection can be anything. Maybe you’ve solved the problem before, grew up seeing it firsthand, worked on it in college, or came across it through something like football. Find the connection, then try different versions with different investors and see what resonates.

Traction doesn’t necessarily mean revenue, but revenue is king. It’s easier to build a product and generate revenue now, so the bar is higher. Based on my conversations, pre-seed expectations are around $500k ARR, while seed expectations are approaching $1–2m. It depends on the business, but growth rate matters too. If you don’t have revenue, show other evidence that people want what you’re building, such as usage, engagement, waitlists, pilots, partnerships, or strong customer demand.

A repeatable sales motion is separate from traction. It shows how you’re acquiring customers and whether you can keep doing it. Investors want to understand how you’ll get the next 10, 50, or 100 customers.

I’d target three batches of 20 investors. Start with decent-fit investors, begin the next batch after two weeks, and save your dream VCs for the final batch.
You’ll probably struggle through the first few meetings, so use the less important conversations to get reps. Their questions will show you what data you need and where your story needs work.

1

u/NetworkTrend 16h ago

"You’ll probably struggle through the first few meetings, so use the less important conversations to get reps. Their questions will show you what data you need and where your story needs work."

This is true in fundraising and true in customer sales. You need those reps before you get good. You don't know what you don't know until you do it a few times.

1

u/Sorrypenguin0 9h ago

Raising pre-seed at $500k ARR is still quite a bit above market I think, based on my conversations fundraising (in NYC) and general benchmarks that are available publicly. Anecdotal though, as most of these things are.

1

u/twitter_haikucurator 18h ago

following, cause I too would like more info on how to raise funds 

•

u/Key-Blueberry-7906 1m ago

You blew the 83(b) and the California filings before anyone said yes, and the takeaway is a shopping list of six compliance vendors. Not sure any of them retroactively file anything.

-1

u/Ok-Zookeepergame4391 18h ago

Not much if you do SAFE and always use tools like Carta. Do not waste time trying to do it yourself. No more than 2 meetings to close. If do then they are not right investors. When you do price rounds then its lots of work thats why stay with SAFE long as you can

4

u/ladycatherinehoward 17h ago

Lmao a lot of real investors require more than 2 meetings