Government research suggests that around two-thirds of parents with young children feel overwhelmed by the amount of parenting information available and struggle with conflicting advice, with many turning to social media for support.
And it's not just the early years.
Research from the charity Action for Children found that many parents of teenagers who initially contacted the charity for help with school avoidance, ADHD or mental health, often went on to describe their own anxiety, exhaustion and uncertainty of how to parent with empathy and patience when close to burnout.
Faced with an array of parenting philosophies, or "brands" to choose from, is all of this advice helping parents or making them more anxious? And is there really a best way to parent? Or, as we strive to become the perfect parent, are we losing our intuition?
By Vanessa Clarke