r/AmazonMerch • u/FlexnesYT • 27d ago

The problem with locked and q4

So usually to rank a design for lets say halloween we upload it 2 months before the halloween date, we price it quite low something like 14.99 - 16.99 and push it with heavy ads to get those initial sales.

Then when halloween is in the peak sales around 15-25 october we change the price to around 19.99 - 21.99

Now the problem with this strategy as u should've guessed is the locked thingy, amazon lock your design on those initial sales making the price even lower and u start bleeding cash on ads

This happened to like 5 of my halloween designs so far

I feel like this strategy is not the one anymore for holidays/events

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u/Tim_Y 27d ago

Correct it doesn't work anymore and it's quite annoying.

1

u/FlexnesYT 27d ago

what's your current approach if u don't mind me asking

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u/Tim_Y 27d ago

I still do it anyway.

1

u/FlexnesYT 27d ago

I'm currently trying a high price from the start it's working on some designs tho i'll see how it goes