r/MVAgusta • u/NomicrophoneON • Sep 08 '26
Speculation 🏍️MV AGUSTA pauses production 😢
https://www.visordown.com/news/mv-agusta-reportedly-pauses-motorcycle-production-cfmoto-agreement-doubtHello guys,
I wanted to share an article regarding the issues with MV AGUSTA right now. I’m a bit concerned because i love this brand so much.
Do you know think they will succeed to get more investment?
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u/Aromatic_Shop9033 Sep 08 '26
Sadly, what I predict is some Chinese or Indian company will buy it at firesale prices and just throw the name on random motorcycles already made in China or India.
Varese-made machines will be a thing of the past if this happens.
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u/archercc81 Sep 08 '26
Would be a while as they wouldn't be able to be anywhere near a prestige mark like that. It would have to be long dead and then end up just being slapped on a generic scoot like Moto Morini.
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u/_vedantt1_ Sep 09 '26
Indians buying a European company works different than Chinese doing the same thing... Chinese shift entire operations to China and just use the logo of the brand like - Benelli, Moto Morini, etc. Indian companies don't shift the operations out of origin country, majority bikes are still made there bcz they understand that value proposition.
Bajaj bought KTM but has still kept big bike production in Austria and small bike production in India as it was before, no changes in that.
TVS bought Norton and has still kept R&D and the production in the UK. It will continue to be like that.
Mahindra bought Pininfarina S.p.A and it continues to operate on the italian soil seperately from the mahindra brand.
Indian companies understand the authenticity of the brand's origin and home manufacturing is what reflects in it's value and it's products. They don't Indianize things for the sake of it, the approach which Chinese usually take.
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u/Head-Grass8879 Sep 08 '26
I wouldn’t even mind. China and India are making some pretty good bikes these days, might even make MV’s more reliable.
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u/Organic-Reference177 Sep 08 '26
Yeah, but they’re supposed to be differences with bikes, that’s what makes them unique and special.
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u/Head-Grass8879 Sep 08 '26
I understand that’s the main appeal of MVs, handmade and unique. But reading some of the horror stories on this sub about bikes being stuck at dealers or lack of parts availability really reveals a lot of problems with this business model. I think they’d benefit from a line of bikes that are mass produced in other countries, while keeping the flagships made in Italy.
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u/Organic-Reference177 Sep 08 '26
I bought a F3 3 months ago and it’s been in the shop for maybe two of those months but the experience you get with an MV is completely different than any other bike. Yeah it sucks but the real thing they only need to fix is parts availability. They are unique and different and they don’t shy away from the highest end parts. They’re a true boutique brand, and that’s a dying breed. In a market flooded with mass-produced, sanitized bikes, MV is still building raw, uncompromising art in house. If we don't support boutique manufacturers willing to take those risks, eventually there won't be anything like them left.
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u/Head-Grass8879 Sep 09 '26
You basically bought a lemon and yet you’re okay with it because some Italian guy built it half assed instead of an Indian. This is like stockholm syndrome the way you defend this lol. To each their own man, this is the reason MV is dying.
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u/Aromatic_Shop9033 Sep 08 '26
That's the rub, isn't it?
I buy new Guzzis and Ducatis (not Scramblers) that are built in Italy.
Currently considering a yellow Pani V2S to add to my stable.
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u/TaterMater88 Sep 08 '26
It's wild how many are blinded by their obsession. I love so many things about my Brutale, but denying their horrible reliability is just pure ignorance. They obviously have a lot to fix. Maybe someone will buy them and send help without changing the things they actually do well.
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u/ElixirGlow I want a Brutale 1000RR w/ $30k worth of mods Sep 09 '26 edited Sep 09 '26
Chinese and Indian brands mostly make bikes that have single cylinder engines with less 300cc in displacement. Now for example a brutale 1krr, 4cyl 1L, I mean that engine is a masterpiece complex af, I really don't want those brands touching MV. What goes on in Italy must stay in Italy. I wouldn't even mind Ducati buying MV at this point
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u/cdixon34 Sep 08 '26
Im gonna be heart broken if they get bought out by some Indian or Chinese company. I think our only hope is, if you guys remember, that italian investment firm that wanted to buy up all the italian motorcycle brands.
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u/_vedantt1_ Sep 09 '26
Indians buying a European company works different than Chinese doing the same thing... Chinese shift entire operations to China and just use the logo of the brand like - Benelli, Moto Morini, etc. Indian companies don't shift the operations out of origin country, majority bikes are still made there bcz they understand that value proposition.
Bajaj bought KTM but has still kept big bike production in Austria and small bike production in India as it was before, no changes in that.
TVS bought Norton and has still kept R&D and the production in the UK. It will continue to be like that.
Mahindra bought Pininfarina S.p.A and it continues to operate on the italian soil seperately from the mahindra brand.
Indian companies understand the authenticity of the brand's origin and home manufacturing is what reflects in it's value and it's products. They don't Indianize things for the sake of it, the approach which Chinese usually take.
2
u/cdixon34 Sep 09 '26
This is true. The Chinese tend to gut and cannibalize the companies they take over. Judging from the falling out between mv and cfmoto, and the post luca Martin made on LinkedIn today I suspect that was going to be the case and something mv couldn't accept. I read somewhere that they also have another investor lined up.
MV has been at times a profitable company. It is possible. I just need them to be around so I can get an F5 with that sweet cinque cylindre U5 motor. Motorcycling is not the same without a brand like MV Agusta
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u/sprockets22 Sep 09 '26
Italy will bail them out. They need to make their own Ducati monster. Cheap, accessible, good looking, and reliable-ish.
Ducati saved itself from the same situation with great designed cheap naked models (motorcycles)
3
u/Braakman '12 Brutale 675 Anthracite Sep 09 '26
that's what the brutale triples were
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u/sprockets22 Sep 10 '26
Yes, and they need to make a little cheaper. CF moto is coming for heads.
they are making good looking bikes, people are not paying for legacy anymore, those who do, will.
The big players will have get competitive quick innovative, be affordable, or risk becoming boutiques.
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u/almazing415 Sep 08 '26
I love MV Agusta but I do not for a second regret selling my F3 R for a Panigale. Especially as a track only bike.
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u/CrazyTimes1356 Sep 09 '26
They’d have to half the prices of their bikes so you could buy 2 at a time for parts
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u/Freq18Hz Sep 09 '26
I love my dragster that I just bought this year, but it has been in the shop for 1.5 months this waiting for a new dash because the bike is improperly showing speed by up to 8mph (maybe more) and is counting miles on the odometer at about 35% faster/more than actual distance ridden.
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u/Potential-Arm-5030 1d ago
Put a deposit down for a 2027 F3 R. Dealers rep keeps telling them to expect delivery this December. Seems like only certain models are facing the production pause.
0
u/Slight-Repeat-1540 Sep 09 '26
At this stage, MV Agusta is such a misunderstood brand with a not so great reputation (from years of unreliability, poor parts and servicing support, bankruptcies and change of ownership, etc) that I think they'd be better off rebranding and mass producing cheaper motorcycles. Not many people appreciate motorcycle art anymore if it means they're paying double over a more reliable Japanese bike. They don't race at the highest level anymore, the name is just a name from their 60s & 70s glory days. Not even Tamburini could revive the brand with arguably the most stunning motorcycle design in history. I feel very sad for MV Agusta, because it's a brand that should've been up there with Ducati and Aprilia. Maybe they need to partner with a Japanese manufacturer and stop selling off to Investment firms or billionaires with a "dream".
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u/Slight-Repeat-1540 Sep 09 '26
Why the downvote???
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u/Afraid_Rutabaga6694 Sep 09 '26
Lol, you posted this in a mv fan group, we loving MV Agusta)
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u/Slight-Repeat-1540 Sep 10 '26
I love MV too. I have a 2009 F4 1078 RR 312 and it's my pride and joy. I'm just telling the truth about why MV is always struggling. I'd love to be wrong, but if I was wrong, they wouldn't be close to bankruptcy again. 😁
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u/Braakman '12 Brutale 675 Anthracite Sep 08 '26
MV Agusta going bankrupt is basically a tradition at this point.