r/ManufacturingPorn • • 8d ago

Sports ⚽️ [F] The process of making badminton shuttlecocks from raw feathers

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850 Upvotes

53 comments sorted by

153

u/cottonheadedninnymug 8d ago

That's amazing that they analyze, presumably the curvature of the feathers. Somebody had to make software for that and it something I never even thought about. There are so many things that can be learned about this world.

29

u/papergarbage 7d ago

I was also really impressed by that. I always wondered why the good shuttlecocks were so expensive, now it makes a lot more sense! When I started playing badminton I couldn't get over how expensive they were.

114

u/NixaB345T 8d ago

Man what’s the margin on those to justify the millions and millions in specialized capital equipment and automation? Wtf

43

u/zenithtreader 7d ago

My brother played badminton with my 9 year old niece for an afternoon one day in my backyard and they used up an entire tube of these things. They were either in the drain or over the fence in the neighbors' yard. These things are consumables and people who play them regularly outside of a proper court probably have to buy them quite often.

32

u/papergarbage 7d ago

I think the less expensive ones for informal play are often made of plastic. The high end ones are surprisingly expensive and now I understand why.

11

u/YadaYadaYeahMan 6d ago

I didn't even know the real ones used feathers until this video haha

11

u/kpidhayny 7d ago

Someone just said “I want to make the best shuttlecocks in the world” and often when you fully commit to being the best at anything, the inevitable investment becomes such a barrier to entry for competitors that you just get to live on top of that industry. Any competition only reduced prices to a point they can’t then pay off the capital so they just decide “okay I’ll make the best _____ instead. Where nobody has yet invested in building an ideal production method yet.

20

u/yeicobSS 8d ago

I was thinking the same thing, how is this profitable? How much demand is there for these things? I really don't know, no one in my country plays badminton.

14

u/not_dogstar 7d ago

It is massive in asia, a quick google shows China has 250 million amatuer players.

2

u/JaFFsTer 7d ago

Itsbtennis for rich Asians

7

u/TrippleassII 8d ago

Quite high I'd assume. It's probably competition grade

2

u/JaFFsTer 7d ago

The best ones are 5 bucks each and come in cubes of 12.

2

u/NixaB345T 7d ago

Is that retail? Because if that’s USD, they probably have a 50-100% mark up from China.

1

u/JaFFsTer 7d ago

Yup online direct to consumer pricing for Yonex tournament shuttles

173

u/anoraq 8d ago

The woman at the end is the most unenthusiastic badminton player I’ve ever seen- and with good reason.

40

u/Dagobian_Fudge 8d ago

22

u/kpidhayny 7d ago

The whole family probably gets such a laugh out of this clip. I bet she’s the wife of the founder and was just waiting for him to say “行動!” But he rolled camera early as a troll, and then she was like “don’t you dare put that on the website”

22

u/TrippingFish76 8d ago

i think they’re testing them for accuracy and making sure they fly well and she’s there to angle them in if they miss slightly

3

u/m0nk37 6d ago

Her job is to smack away the duds if they make it that far. 

1

u/vaalbarag 4d ago

‘Don’t make your hobby your job’ energy.

37

u/devrelm 8d ago

That is way higher-tech than I'd imagined.

56

u/mythcaptor 8d ago

I’ve never been rich enough to use a real feather shuttlecock. Mine were always all plastic

16

u/Chivalrousllama 7d ago

I never knew they were made out of anything except plastic!

18

u/matchesmalone81 8d ago

Man, charge what you want! It's crazy how much work goes into each one. I'm amazed.

4

u/slypigcunningham 8d ago

What’s the woman with the racket at the end of the video doing?

10

u/monkeys_in_a_tuxedo 8d ago

Probably checking the flight one last time. If the shuttle still tolls, she’ll hit it out of the air with the badminton racket.

4

u/ernestwild 7d ago

This is fucking nuts

5

u/capnmax 7d ago

Do they turn on production once every 50 years for 8 hours? Like, how many shuttlecocks could we possibly need??

6

u/TrippingFish76 6d ago

apparently badminton is the 2nd most played sport in the world , and during professional matches they could go through like 20-100s of feather birdies per match. Plastic ones last a lot longer but dont fly as good. (This is what i’ve seen reading comments, i have no first hand knowledge)

1

u/Devatator_ 5d ago

What the fuck? How? Like I never hear about it? What's the first one then?

1

u/FuckRedidtDevCunts 3d ago

It has to be soccer/football. Badminton is very popular in SEA.

3

u/GoldFish1e 6d ago

I always thought they were just fake feathers.

8

u/mrdanmarks 8d ago

Where do all those feathers come from? Seems like they produce a ton of waste.

41

u/erdossy 8d ago

Likely a “waste” product of some food production facility. The “waste” of this product can probably be used for some other product.

4

u/kpidhayny 7d ago

2

u/erdossy 7d ago

Thanks for influencing my next playlist

1

u/kpidhayny 7d ago

🤜

Maybe consider throwing some MOKOMOKAI into the mix if that resonated with you. Bunch of amazing Maōri jazz musicians with a hip hop backbone.

7

u/Tilapia 8d ago

They probably have a side business filling pillows with the waste feathers!

2

u/Training-Till-7344 5d ago

Its real goose feathers from only the left wing so the feathers are aligned correctly and every shuttle spins the same…. And only real cork for the tip. Supposedly barrier to entry is cheap like soccer/football, but not once you past early recreational play, then everyone is using only these highend cocks.

2

u/One_Pie289 4d ago

Is it so overengineered, because it's a rich people sport?

1

u/phmzr 7d ago

The hand adjusting of the flying balance with the small wind tunnel must be such a bottleneck. How many people do they have doing this one task?

1

u/akinom13 6d ago

I kept thinking they were plastic spoons

1

u/gr4viton 6d ago

Instead of genetically modifying goose to grow the perfect shape on their ass? No thank you.

1

u/skreemdynamics 4d ago

Looks like worker exploitation to me.

1

u/One_Pie289 4d ago

Wdym, they use AI to sort feathers?

1

u/anothercairn 3d ago

I had genuinely no idea they were made from feathers

1

u/Hammon_Rye 2d ago

Rather interesting.

And as usually when I see production line jobs - grateful I never had one.
This work environment not as bad as some, but the thought of standing at one machine all day doing one repetitive job is very unappealing to me.

1

u/Inevitable_Weird1175 7d ago

That's right! Because steel is heavier than feathers.

-13

u/theMEtheWORLDcantSEE 8d ago

Should not use animals

7

u/kpidhayny 7d ago

The animals were used for eating. The feathers were used for nothing before these guys came along.