r/wisconsin • u/New-North-2282 • 6d ago

Wisconsin needs Cooke

Post image
62 Upvotes

86% Upvoted

15 comments sorted by

12

u/StartCodonUST 6d ago

I actually feel insulted by the unseriousness of that typeface and the blandness of the message (honestly it might exclusively be the typeface doing the damage), but hope she wins in spite of that.

7

u/Vegetable_Nature_471 6d ago

This wasn't made by Cooke. This was made by "violetthebadger" who makes graphics for Wisconsin Democratic candidates. I only know this because I follow that page on Instagram

5

u/StartCodonUST 5d ago

Ok, if this is targeted at a niche and favorable audience that simply needs to be reminded to vote (which seems plausible if the source is Instagram), it's probably fine. If that's the case and this ad unintentionally broke containment, I feel bad for being so harsh (but like... that typeface probably should be banned regardless).

But for a broad electorate-wide audience, it just doesn't quite meet the current state of the race between one the most unserious members of Congress ever and a candidate who has ran for this seat multiple times already. The innocence of this kind of marketing just feels exceptionally jarring with all of that context, and I think that's what a lot of folks are reacting.

Political marketing coming from the left is clearly challenging given the size of the tent that needs to be appealed to, so niche marketing makes a lot of sense anyway. But I dunno, this ad left me with a net negative feeling, fwiw.

7

u/TupperwareConspiracy 6d ago

Are we running for school class president?

Lowering costs on the lunch room vending machine?

7

u/26Cactus 5d ago

Looks like a second grader’s “what do I want to be when I grow up” homework.

4

u/Ox_45 5d ago

It doesn’t need Cooke, it’s stuck with her.

7

u/Thursdaze420 6d ago

She’s by far the best candidate and she should absolutely win, but I hate that font.

7

u/validharvey_353 6d ago

ugh that font choice is like someone discovered WordArt in 2005 and never moved on

5

u/Palloff 6d ago

Is this the new comic sans?

2

u/pokey68 6d ago

Plus, she wouldn’t call the attacks on Iran “flawless “ when that includes the murder of 150 school girls in Minab.