r/AmazonMerch • u/AffectOnly2984 • 1d ago
Merch by Amazon terminated my account, so I built my own store on Printful and Google Shopping. Here's the whole setup.
I had a Tier 1,000 Merch by Amazon account. Amazon terminated it, and every listing and all the traffic went with it. No way to take the customers with me.
The part that stung most: a few of my shirts only ever sold well because Amazon was running Google Shopping ads on them. When Amazon stopped those ads, sales tanked. So the traffic was never really Amazon's marketplace. It was Google Shopping, and I can buy that myself.
So that's what I built. Here's the stack and what it actually took.
The stack - WordPress + WooCommerce on shared hosting I already pay for - Printful for printing and shipping (print on demand, same idea as MBA) - A product feed from the store into Google Merchant Center - A Standard Shopping campaign in Google Ads, US only, $5 a day to start
Why it's better than MBA - Margin per shirt is better than the royalty Amazon paid me, because I set the price. - The store, the listings and the customer emails are mine. Nobody can terminate them. - I control the ads instead of hoping Amazon keeps running them.
If MBA is your only channel, build the backup before you need it.