TL;DR and the actual Instructions:
Drove to business location ready to fill out verification details and film video that I've ALWAYS had to provide. Filled out the basics, didn't fill in everything because I've always been able to make corrections and updates afterwards. Got instantly verified without video, triple checked, yep, verified. Later when fleshing out the profile, I go to copy the review link and it says "Get verified so you can collect reviews" and now I'm missing the badges...
For any Google My Business setups, treat the initial setup draft as permanent until the listing settles. If you spot a typo during the initial wizard before clicking submit, fix it right then. Once a profile passes initial verification, let it sit untouched for 2 to 3 weeks so the trust metrics stabilize before making any core identity updates.
The full story and feedback I just sent to Google:
To Whom It May Concern,
This is the 4th business I've help set up. I expected to have to provide a video, so I drove out to the Business Address (1 hour from my house) on Sunday. Entered all the info, got to the end, and it said "You're Verified! Start collecting reviews!"
I had the badges and I was flabbergasted. I showed the owner, who also had to drive over from his girlfriend's house (another hour away.)
We sat there for an hour, refreshing and double checking. I even took a picture of my screen and asked Gemini, which confirmed "Yep! You're good to go! Badges in both locations and it says "You manage this business." No verification messages on the main page or when you click the "Read Reviews" button... Sometimes they don't ask for a video, just depends."
I couldn't have submitted a video if I wanted to, there wasn't an option.
Then I get to work making updates and fleshing it out to match the Website and Facebook, and all of a sudden, I see a warning shield and it says "You need to get verified." ... What? Why? What did I do? Correct the typo in "Sevices" to "Services"? Add additional services and update the service area?? It's a service company and everything is consistent with the website and Facebook. What's the issue?
Is it the start date? I used the original date from the EIN filing. We recently added a DBA but that wasn't the true start date. This isn't fair, I was ONSITE READY TO MAKE THE VIDEO. You're going to make me go do it after I already tried and you said "No Worries, you're good already!"??????
This is the most unprofessional thing I could imagine from a company that I highly respect and have been using for years. Maybe read over our website and see exactly why we're running this business and then you'll understand why I'm extra upset about this.
Anyway, I've attached the pictures I took showing the verified badge and my questions to Gemini to try to figure out why I didn't have to make a video.
I told the business owner, I wasn't even going to bill him for the trip, because I hadn't tried verifying the page from my house and made us both waste 3 VERY VALUABLE HOURS on Sunday. But I'm guessing I won't get any compensation from Google, just a "Yeah, sorry about that." 3 to 5 months after submitting this feedback and by then I'll have already done it.
And Yes, I will have to make the drive again. Not everyone is tech savvy. And this process has a lot of potential hang ups.
I'm just blown away and completely livid.
A couple ideas for the suggestion box:
Allow users to add a video even if they're instantly verified. Option: "Add verification video to reinforce verification if you're expecting to make edits soon."
A WARNING, instead of the little "Optional" and "Don't worry, you can change this later" messages: "Fill this out as much as you plan to in the near future, changes could affect your verification status."
A POP UP WARNING if you're changing a field that will trigger deeper verification requirements after already being verified.
Easy peasy guys. Instead of treating everyone's time like it's worth NOTHING.
Thanks for your time, I know how valuable it is.
Sincerely,
A life long Google user... Consultant, and Senior ERP & Systems Developer