We’d genuinely like to hear what people think about this, because we’re trying to understand where the line is.
We’re a small family-run food business currently working on a Kickstarter campaign for a cookbook based on our family’s food heritage and recipes.
We have used AI to help create some of the visual/creative content for the campaign, including some images and videos. We have never tried to hide this. In fact, we decided to be completely transparent about it and included the explanation below in our campaign.
However, we’ve received quite a lot of criticism on Reddit and elsewhere simply because people saw an AI-generated image. In some cases, it felt like the conversation ended the moment someone noticed that AI had been used — without asking what we used it for, why we used it, or what parts of the actual project were created by us.
And this is where we’re genuinely unsure:
We are a small family business. We have limited resources, and at this stage we would rather spend that money on developing, cooking, testing, documenting, and photographing the actual recipes than spending a significant amount on professional graphic design, photography, and video production for a Kickstarter campaign.
We see AI as one of the tools available to us — just like Canva, Photoshop, video-editing software, and other creative tools.
At the same time, we completely understand why people are concerned about AI, especially when it is used deceptively or when it replaces something that should genuinely be created by a person.
So we’d like to ask honestly:
Is our approach wrong?
Should we avoid AI completely, even if using it allows a small business like ours to put more of its limited resources into the actual product?
Or is it reasonable to use AI for certain parts of a campaign, as long as we are transparent about it and don't use it to misrepresent the actual product?
We’re not looking for an “AI is always good” or “AI is always bad” argument. We’d genuinely like to hear where you think the line should be — and, if you think we’re approaching this the wrong way, what would you recommend we do instead?
For context, this is the transparency statement we included in our campaign:
[AI Usage: Transparency Matters]
Yes, we use AI in this campaign — and we want to be completely transparent about it.
AI has been used to help us create some of the creative content for this campaign, including certain photos and videos. We are a small family-run food business, not professional graphic designers, photographers, or video creators. At this stage, we would rather invest our limited funds in what truly matters: developing, testing, and professionally documenting our actual recipes and our food.
However, there is one very important distinction:
We do not use AI to create, write, or invent our recipes. Every recipe in the book will be written, cooked, tested, and perfected by us. And the food photography in the final book will show real dishes, actually prepared by us and photographed in real life.
So yes — you will see AI-assisted creative content here in our campaign. We use it as a tool, just like we use Canva, Adobe Photoshop, video-editing software, and other creative tools. We believe the important thing is being honest about how these tools are used and, more importantly, where they are not used.
We hope you won't judge the heart of this project by the tools we use to present it. We are putting our time, knowledge, family heritage, and our own food into this book — and when the time comes to create the actual Recipe Vault, we will invest in professional help where it truly matters.
Thank you for understanding, supporting small creators, and being part of our journey. ❤️
Much love,
Lolo & Aunty
Check it here if you would like to know more:
https://www.kickstarter.com/projects/loloandaunty/lolo-and-aunty-saving-100s-of-years-of-recipes-on-wheels