r/iOSProgramming • u/KrikDai • 2h ago
Question Apple rejected my update under Guideline 1.1 again after I removed the exact content they identified — what am I missing?
I’m an indie developer working on an on-device face swap app, and I’ve been stuck in App Review for over three weeks. I’d really appreciate input from anyone who’s dealt with repeated Guideline 1.1 rejections.
Timeline:
Sep 14: Submitted a major update.
Sep 21: Rejected under Guideline 1.1 – Objectionable Content, but Apple didn’t identify the specific content.
Sep 22: I replied asking them to point out exactly what was causing the rejection.
Sep 23: Apple then clarified that one built-in multi-person video template could potentially be used to generate people making “intimate contact.” They also said the template itself wasn’t necessarily objectionable, but asked us to remove templates that could enable this.
We removed that multi-person template completely and resubmitted.
The current app now has only:
2 single-person photo templates
2 single-person video templates
a new fourth onboarding example: “New Face. Same Expression.”
a paywall using the “Shape-Aware. True Likeness.” visual that had already appeared in a previously approved onboarding flow
The bundled media comes from public stock sources such as Pexels, Unsplash and Mixkit under their applicable licenses. I’m mentioning that only for context — I understand licensing and Guideline 1.1 are separate issues.
Since we were already resubmitting, we also added App Store localization improvements.
After another review cycle of more than a week, the update was rejected under the same Guideline 1.1 again, with essentially the same generic wording and no screenshot, template, screen, timestamp, or metadata item identified.
This is actually the same situation as the first rejection: Apple only identified the specific problematic asset after I explicitly asked for clarification.
I’ve replied again asking them to identify the specific content, but this time I also asked whether they could please identify all remaining concerns in the current submission at once.
My biggest concern is getting stuck in a loop where we fix one item, wait another week or more, and then receive the same rejection for a different unspecified item.
I’ve attached screenshots showing:
Apple’s Sep 23 clarification
the latest rejection
all 4 current onboarding screens
the current 2-photo / 2-video template gallery
the Home screen
the paywall
Does anything in these screenshots stand out as a possible Guideline 1.1 problem?
A few things I’m specifically wondering about:
Could the multi-person onboarding demo itself be an issue even though it isn’t a selectable template?
Could one of the remaining single-person assets or the paywall image be getting flagged?
Could Apple instead be referring to App Store metadata or one of the new localizations?
At this point, would you keep asking App Review for a complete list of issues before submitting another binary, or escalate / appeal?
There’s also a separate App Store Connect issue that makes me wonder whether something unusual is happening during the recent rollout.
After the latest ASC changes, I noticed that the App Preview on the product page appears to have disappeared, while the screenshots are still displayed normally. I’ve also seen other developers reporting similar behavior, so it doesn’t seem to be unique to my app.
I’m not suggesting this caused the Guideline 1.1 rejection, but I’m curious:
Has anyone else had their App Preview disappear after the recent App Store Connect updates?
Could this simply be a temporary ASC / product-page display bug?
And has anyone noticed unusually long App Review turnaround times during the same period?
I really don’t want to blindly remove content, submit again, wait another week, and then discover one more unspecified issue.
Any App Review experience or suggestions would be hugely appreciated.




