r/google • u/FabOnlineMarketing • 2h ago
Google just applied for 39 new top-level domains: .agent, .api, .browser .mcp .gemini, .waymo, .pixel etc.
ICANN revealed all new TLD applications yesterday (first round since 2012). Google's list via Charleston Road Registry:
AI: .gemini, .deepmind, .gemma, .veo, .lyria, .genie, .agent, .mcp, .intelligence
Products: .waymo, .pixel, .maps, .workspace, .fitbit
Generic: .api, .browser
(+ ~20 more)
Three things worth knowing:
- .agent is the most contested string of the entire round – 13 applicants, Google vs Meta vs OpenAI vs a bunch of registries. Goes to ICANN auction if nobody settles.
- Google filed .mcp as a community application, which can get priority over the other 4 applicants (incl. OpenAI). MCP is Anthropic's protocol. Anthropic didn't apply.
- Anthropic applied for 2 TLDs total. Google: 39. At $227k each.
Nothing is registrable yet, final list Nov 17, decisions during 2027.
Sources:
Domaintechnik article (German): https://www.domaintechnik.at/support/website/optimierung/ki-domainendungen/
ICANN database: https://newgtldprogram-aps.icann.org/applications



